Home > News > Diabolic Owner Addresses Split With Anabolic • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Diabolic Owner Addresses Split With Anabolic

Diabolic Owner Addresses Split With Anabolic
Get XBIZ News
XBIZ Research
Will 'free porn' forever garner the lion's share of consumer viewership?
Yes
  67.20%
No
  32.80%
Out of 125 votes. Results based on votes submitted by members of XBIZ.net social network.
Tuesday, May 29, 2007    Text size: 
CHATSWORTH, Calif. — Splitting with his longtime business partner, Anabolic owner Chris Alexander, has been a bittersweet breakup for Gregg Alan. The Diabolic owner looks back fondly on the time the two companies spent as “sister” studios but is even more excited about his company’s future as it establishes its own identity — apart from Anabolic.

Alan ran the sales department at Anabolic for the past 15 years. Diabolic was created as a separate company in 1998. Alan’s last day with Anabolic was May 25.

Addressing the split after what he called 15 fruitful years, Alan told XBIZ that he felt it was time to fully take control of the company and steer it in a different direction. Alan echoed Alexander’s comments and said that the split was amicable.

“There just came a time to focus solely on Diabolic, and I feel that time is now,” Alan said. “I want to be more intimately involved with the company. I’m looking forward to taking Diabolic in a different direction. I plan on doing some big things, and at the same time, I’m aware that the business is changing.”

Alan said that he’s starting another venture in the adult entertainment industry that is set to launch later this year. Leaving his post as Anabolic’s head of sales allows him more time to focus on this new project, he said.

To replace Alan, Alexander hired Dan M, formerly head salesman for Pleasure Productions, and most recently, Jules Jordan Video. Alan said he is working with Dan M to “get him up to speed on the way we do things.”

Alan recognized that branding and marketing the Diabolic name separately from Anabolic will be a big challenge. The first step was introducing new packaging, but Alan stressed that the changes will be more than cosmetic.

“We started new packaging to differentiate ourselves in the marketplace,” Alan said. “The first thing most consumers see is the boxcover, so we wanted to make sure it stood out. I wanted the packaging to better reflect what was inside the box. But, we will not be deviating from our bread and butter, which is producing great, hardcore adult entertainment with talented directors and top-notch production values.”

In keeping with the theme of turning over a new leaf, Melissa Lauren has joined Diabolic as the studio’s first female director. Lauren helmed “Girls Will Be Girls,” Anabolic’s first all-girl release. Alan praised Lauren, calling her a true pervert, and he plans to have her direct a couple more of the studio’s lines. Lauren also directed the latest volume for Diabolic’s “Unnatural Sex” series.

“Girls Will Be Girls” stars Sativa Rose, Jenna Haze, Eva Angelina, Alektra Blue, Kaiya Lynn, Jenna Presley, Shyla Stylez, Annette Schwarz, Gianna Lynn and Lorelei Lee.

Additionally, Alan plans to introduce new lines in the coming months. Diabolic also released its first MILF movie this month, “The MILF Next Door.”

“Diabolic is one of those companies that’s always maintained a consistent level of sales,” Alan said. “This next step is a big challenge, but one that I’m confident we’re ready for.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Lessons From History: How We Arrived at Where We Are

Attending one of the recent trade shows reminds anyone there of the broad diversity of the members of this industry. The attendees ranged from entrepreneurs barely old enough to gain entry to those whose... More »

Placing Regulations on Adult Sites

As stories of the government’s assault on the adult industry based on obscenity prosecutions and 2257 inspections fade into legend, a new legal boogieman may be waiting in the shadows. It is known... More »

Acquiring Online Businesses

2013 was a busy year in the online adult industry; especially in terms of business purchases, sales and mergers. Online businesses were purchased at record prices in 2013 and I expect that 2014 will continue... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Exxxotica Fort Lauderdale

May 02 - May 04
Fort Lauderdale, Florida

XBIZ Summit 2014

May 13 - May 16
Miami Beach, Florida

EROtrends

May 17 - May 18
Warsaw, Poland

Eurowebtainment

May 21 - May 24
Majorca,Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!