Home > News > Diabolic Owner Addresses Split With Anabolic • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Diabolic Owner Addresses Split With Anabolic

Diabolic Owner Addresses Split With Anabolic
Get XBIZ News
XBIZ Research
Will Google uphold its commitment to 'Freedom of Expression' when it comes to organic adult search results?
Yes
  32.42%
No
  67.58%
Out of 182 votes. Results based on votes submitted by members of XBIZ.net social network.
Tuesday, May 29, 2007    Text size: 
CHATSWORTH, Calif. — Splitting with his longtime business partner, Anabolic owner Chris Alexander, has been a bittersweet breakup for Gregg Alan. The Diabolic owner looks back fondly on the time the two companies spent as “sister” studios but is even more excited about his company’s future as it establishes its own identity — apart from Anabolic.

Alan ran the sales department at Anabolic for the past 15 years. Diabolic was created as a separate company in 1998. Alan’s last day with Anabolic was May 25.

Addressing the split after what he called 15 fruitful years, Alan told XBIZ that he felt it was time to fully take control of the company and steer it in a different direction. Alan echoed Alexander’s comments and said that the split was amicable.

“There just came a time to focus solely on Diabolic, and I feel that time is now,” Alan said. “I want to be more intimately involved with the company. I’m looking forward to taking Diabolic in a different direction. I plan on doing some big things, and at the same time, I’m aware that the business is changing.”

Alan said that he’s starting another venture in the adult entertainment industry that is set to launch later this year. Leaving his post as Anabolic’s head of sales allows him more time to focus on this new project, he said.

To replace Alan, Alexander hired Dan M, formerly head salesman for Pleasure Productions, and most recently, Jules Jordan Video. Alan said he is working with Dan M to “get him up to speed on the way we do things.”

Alan recognized that branding and marketing the Diabolic name separately from Anabolic will be a big challenge. The first step was introducing new packaging, but Alan stressed that the changes will be more than cosmetic.

“We started new packaging to differentiate ourselves in the marketplace,” Alan said. “The first thing most consumers see is the boxcover, so we wanted to make sure it stood out. I wanted the packaging to better reflect what was inside the box. But, we will not be deviating from our bread and butter, which is producing great, hardcore adult entertainment with talented directors and top-notch production values.”

In keeping with the theme of turning over a new leaf, Melissa Lauren has joined Diabolic as the studio’s first female director. Lauren helmed “Girls Will Be Girls,” Anabolic’s first all-girl release. Alan praised Lauren, calling her a true pervert, and he plans to have her direct a couple more of the studio’s lines. Lauren also directed the latest volume for Diabolic’s “Unnatural Sex” series.

“Girls Will Be Girls” stars Sativa Rose, Jenna Haze, Eva Angelina, Alektra Blue, Kaiya Lynn, Jenna Presley, Shyla Stylez, Annette Schwarz, Gianna Lynn and Lorelei Lee.

Additionally, Alan plans to introduce new lines in the coming months. Diabolic also released its first MILF movie this month, “The MILF Next Door.”

“Diabolic is one of those companies that’s always maintained a consistent level of sales,” Alan said. “This next step is a big challenge, but one that I’m confident we’re ready for.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Placing a Focus on User-Buying Triggers

This is the last of a series of three articles focusing on specific ways that paysite owners can optimize the user experience and present sites and content in ways that attract modern customers and keep... More »

Avoiding Missteps in Advertising

I usually write about how to improve your business and the balance of your life from my experiences at JuicyAds. This month in celebration of the annual traffic Issue, I am writing about what I’m... More »

Integrated Marketing: Get More From Ad Dollars With Multiple Media Channels

By combining marketing elements and focusing on one basic message, you can develop a comprehensive, integrated marketing approach for your brand or product that will generate effective mileage for your... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Sexpo

Aug 01 - Aug 03
Sydney, Australia

QWEBEC Expo Montreal

Aug 15 - Aug 17
Montreal, Canada

Asia Adult Expo

Aug 28 - Aug 30
Macau, China

CatalystCon West

Sep 11 - Sep 14
Los Angeles, California
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!