Home > News > 7 Adult Companies Face Patent Claims Over Pop-Under Ads • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

7 Adult Companies Face Patent Claims Over Pop-Under Ads

7 Adult Companies Face Patent Claims Over Pop-Under Ads
Get XBIZ News
XBIZ Research
Will virtual reality headsets like the Oculus Rift revolutionize adult entertainment?
Yes
  53.73%
No
  46.27%
Out of 134 votes. Results based on votes submitted by members of XBIZ.net social network.
May 13, 2013 12:30 PM PST    Text size: 

MARSHALL, Texas — Seven adult entertainment companies offering web content were sued Friday by a technology company that claims each violated its patent for pop-under advertisements on their websites.

ExitExchange Corp. claims in its suits that it found evidence of patent infringement over U.S. Patent No. 7,353,229 on Slutload.com (operated or hosted by Core Marine Holdings Ltd.), AdultFriendFinder (FriendFinder Networks Inc.), VPorn.com (Lemuria Communications Inc.), VideoSexArchive.com (WZ Communications Inc.), Porn.com (Reflected Network), Motherless.com (NTT America Inc.) and Tube8.com and PornHub.com (Manwin USA Inc.).

Two other suits against hotel services Travelocity and Kayak Software Corp. also were filed.

U.S. Patent No. 7,353,229  covers systems and methods for providing ads that open behind a browser window, known as pop-under advertising. Pop-unders are partially obscured by the web browser at the time that it is opened.

With the patent, "a viewer initiates a load triggering event and in response, a post-session platform is opened to display a post-session display in the background of the media. Significantly, in the preferred embodiment, the post-session platform stays in said background until a view triggering event occurs."

ExitExchange, according to its website, says it has the largest U.S. and worldwide reach for the pop-under segment with a membership base of more than 100,000 websites. The company has offices in Vancouver, Wash., and Logview, Texas.

In each of the nine lawsuits filed Friday, ExitExchange said the companies have infringed on the patent, and unless enjoined, will continue to do so.

The company seeks unspecified damages, as well as injunctions, against the companies in Texas federal court in Marshall.

The federal court in Marshall is a popular one for patent lawsuits. Attorneys say that quick trials and plaintiff-friendly juries are the big draw there. So are the Texas-sized verdicts sometimes handed to winners.

Patent cases are heard faster in Marshall than in many other courts, forcing some defendants to buckle under the pressure of time when trying to sort out complex infringement cases.

And while only about five percent make it to trial in Marshall, patent holders win 78 percent of the time, compared with an average of 59 percent nationwide, according to LegalMetric, a company that tracks patent litigation.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Legal Reality: Immoral, Scandalous Trademarks

Competition in the adult entertainment industry is intense. The widespread availability of free adult materials online, rampant Internet piracy and very low barriers of entry for new competition all combine... More »

Law of Sex: ‘The War on Porn’ Is Rebranded

On October 8, 2014, ThinkProgress.com declared the end to the War on Porn. The censors had lost and erotic media would live on. One sign that the war had been lost was the fact that annual contributions... More »

Legal Reality: Net Neutrality Turnaround

The net neutrality war is still far from over despite the Federal Communications Commission’s historic vote on Feb. 26 that approved a policy for an open Internet. Earlier last month, on Feb. 4,... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

The X Run

May 30 - May 30
Virginia Key Beach Park, FL

XBIZ Miami

Jun 01 - Jun 04
Miami, Florida

Camming Con

Jun 04 - Jun 07
Miami, Florida

EXXXOTICA Chicago

Jun 12 - Jun 14
Chicago, Illinois
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!