Home > News > 7 Adult Companies Face Patent Claims Over Pop-Under Ads • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

7 Adult Companies Face Patent Claims Over Pop-Under Ads

7 Adult Companies Face Patent Claims Over Pop-Under Ads
Get XBIZ News
May 13, 2013 12:30 PM PST    Text size: 

MARSHALL, Texas — Seven adult entertainment companies offering web content were sued Friday by a technology company that claims each violated its patent for pop-under advertisements on their websites.

ExitExchange Corp. claims in its suits that it found evidence of patent infringement over U.S. Patent No. 7,353,229 on Slutload.com (operated or hosted by Core Marine Holdings Ltd.), AdultFriendFinder (FriendFinder Networks Inc.), VPorn.com (Lemuria Communications Inc.), VideoSexArchive.com (WZ Communications Inc.), Porn.com (Reflected Network), Motherless.com (NTT America Inc.) and Tube8.com and PornHub.com (Manwin USA Inc.).

Two other suits against hotel services Travelocity and Kayak Software Corp. also were filed.

U.S. Patent No. 7,353,229  covers systems and methods for providing ads that open behind a browser window, known as pop-under advertising. Pop-unders are partially obscured by the web browser at the time that it is opened.

With the patent, "a viewer initiates a load triggering event and in response, a post-session platform is opened to display a post-session display in the background of the media. Significantly, in the preferred embodiment, the post-session platform stays in said background until a view triggering event occurs."

ExitExchange, according to its website, says it has the largest U.S. and worldwide reach for the pop-under segment with a membership base of more than 100,000 websites. The company has offices in Vancouver, Wash., and Logview, Texas.

In each of the nine lawsuits filed Friday, ExitExchange said the companies have infringed on the patent, and unless enjoined, will continue to do so.

The company seeks unspecified damages, as well as injunctions, against the companies in Texas federal court in Marshall.

The federal court in Marshall is a popular one for patent lawsuits. Attorneys say that quick trials and plaintiff-friendly juries are the big draw there. So are the Texas-sized verdicts sometimes handed to winners.

Patent cases are heard faster in Marshall than in many other courts, forcing some defendants to buckle under the pressure of time when trying to sort out complex infringement cases.

And while only about five percent make it to trial in Marshall, patent holders win 78 percent of the time, compared with an average of 59 percent nationwide, according to LegalMetric, a company that tracks patent litigation.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Adult Retailers Gear Up for 2016 With Big Plans, Eye Coming Trends

With the New Year, it’s always a good time to look ahead at the retail picture for the coming year. So take out your crystal ball — or read on for insight into product categories and trends... More »

Marketing Online, In-Store Experience Set to Drive Retail Sales in 2016

Distributors play a vital role in the marketing of sex toys, pleasure products and adult videos. Whether the products being offered are floggers, vibrators, latex corsets or MILF/cougar videos, getting... More »

Video Industry Execs Discuss Plans, Challenges for 2016

What will the New Year of 2016 bring for the adult video business? According to an informal XBIZ survey, there’s a lot of hope in the midst of ongoing challenges. Even in an industry dominated by... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

The European Summit

Feb 29 - Mar 03
Barcelona-Sitges, Spain

Phoenix Forum 2016

Mar 31 - Apr 03
Tempe, Arizona

International Lingerie Show

Apr 04 - Apr 06
Las Vegas, Nevada

Sexpo

May 12 - May 15
Sydney, Australia
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!