Home > News > Poll: Porn Revenues Exceed $5 Billion According to Industry Survey • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Poll: Porn Revenues Exceed $5 Billion According to Industry Survey

Poll: Porn Revenues Exceed $5 Billion According to Industry Survey
Get XBIZ News
XBIZ Research
Will virtual reality headsets like the Oculus Rift revolutionize adult entertainment?
Yes
  53.23%
No
  46.77%
Out of 124 votes. Results based on votes submitted by members of XBIZ.net social network.
XBIZ Miami - June 1-4
Jul 25, 2012 11:45 AM PST    Text size: 

LOS ANGELES — In spite of an economic recession, an oversupply of free porn online and rampant piracy, the business of porn continues to impact the global economy on a multi-billion-dollar level, according to the results of a new industry poll conducted by media organization XBIZ.

The majority of industry insiders place annual gross revenues in the $5 billion-plus range worldwide. The results are based on responses from members of XBIZ.net, the adult entertainment industry’s leading social network.

While revenues have declined sharply in some market segments of the industry since the mid-2000s, the demand for adult entertainment remains strong. In an era where mobile content delivery and interactive entertainment is gaining market share, XBIZ asked industry members: "In your estimation, how big is the porn industry today?”

Of the 311 respondents, 36% believe the industry generates revenues of “more than $5 billion per year,” while 29% say that number is “more than $10 billion per year.” Another 21% estimate the industry to be worth “more than $1 billion per year,” while the remaining 14% say it’s “less than $1 billion.”

The figures represent revenue from all forms of content delivery such as sales and rental of DVDs, membership-based websites, video-on-demand, live webcams, mobile, pay-per-view movies on cable and satellite and more.

Current gross revenues by some estimates have decreased by more than 50% from what was widely recognized as a peak period for adult entertainment in 2005. The video production sector, or DVD sales and rentals, in particular has endured the steepest decline since that time due in large part to the proliferation of free porn online and piracy. Still, many established companies have persevered and remain viable as a result of their embrace of various forms of digital content delivery as well as strategic expansion into areas such as the robust live webcam and online dating markets.

While dozens of traditional porn titles continue to be produced on a weekly basis, sales expectations for even the most elaborate, high-end DVD releases have been curtailed as gross revenues have dropped. And the forecast is less than sunny. By all indications, pre-recorded porn content will only become harder to sell in the short-term. Profits from interactive entertainment appear on track to offset that deficit to some degree, but not nearly enough to prevent the industry from bottoming out.

Several looming questions abound, notably whether technologies such as 3D, augmented reality and haptics present a real opportunity for adult entertainment companies. Those who find ways to innovate and adapt will survive.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

The Digital Factor: Industry Execs Discuss Trends in E-Commerce

The concept of selling sex toys and sexy attire via mail-order existed long before the Internet, but e-commerce has made it much more widespread than it was back in the 1970s and 1980s (when Adam &... More »

Keeping Pace With The Evolving Market Spells ‘Success’ For Distributors

Change is hard to accept. It means adjustment. Shifting. Re-organization. Cost. And that can be jarring and, in turn, a big headache when you’re comfortably set in your ways as a business and, supposedly,... More »

Making The Future: Major Pleasure Product Trends for 2015

Although sex toys have been around for centuries, they have never been more plentiful or more profitable than they are in 2015. The business-oriented website The Street has estimated that annual sex toy... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

Bizpowa.com's Feel Like Home

Apr 11 - Apr 11
Paris, France

XBIZ London Gathering

May 14 - May 14
London, UK

Eurowebtainment

May 20 - May 23
Majorca,Spain

XBIZ Miami

Jun 01 - Jun 04
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!