Home > News > Poll: Porn Revenues Exceed $5 Billion According to Industry Survey • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Poll: Porn Revenues Exceed $5 Billion According to Industry Survey

Poll: Porn Revenues Exceed $5 Billion According to Industry Survey
Get XBIZ News
XBIZ Research
Will virtual reality headsets like the Oculus Rift revolutionize adult entertainment?
Yes
  53.98%
No
  46.02%
Out of 113 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 25, 2012 11:45 AM PST    Text size: 

LOS ANGELES — In spite of an economic recession, an oversupply of free porn online and rampant piracy, the business of porn continues to impact the global economy on a multi-billion-dollar level, according to the results of a new industry poll conducted by media organization XBIZ.

The majority of industry insiders place annual gross revenues in the $5 billion-plus range worldwide. The results are based on responses from members of XBIZ.net, the adult entertainment industry’s leading social network.

While revenues have declined sharply in some market segments of the industry since the mid-2000s, the demand for adult entertainment remains strong. In an era where mobile content delivery and interactive entertainment is gaining market share, XBIZ asked industry members: "In your estimation, how big is the porn industry today?”

Of the 311 respondents, 36% believe the industry generates revenues of “more than $5 billion per year,” while 29% say that number is “more than $10 billion per year.” Another 21% estimate the industry to be worth “more than $1 billion per year,” while the remaining 14% say it’s “less than $1 billion.”

The figures represent revenue from all forms of content delivery such as sales and rental of DVDs, membership-based websites, video-on-demand, live webcams, mobile, pay-per-view movies on cable and satellite and more.

Current gross revenues by some estimates have decreased by more than 50% from what was widely recognized as a peak period for adult entertainment in 2005. The video production sector, or DVD sales and rentals, in particular has endured the steepest decline since that time due in large part to the proliferation of free porn online and piracy. Still, many established companies have persevered and remain viable as a result of their embrace of various forms of digital content delivery as well as strategic expansion into areas such as the robust live webcam and online dating markets.

While dozens of traditional porn titles continue to be produced on a weekly basis, sales expectations for even the most elaborate, high-end DVD releases have been curtailed as gross revenues have dropped. And the forecast is less than sunny. By all indications, pre-recorded porn content will only become harder to sell in the short-term. Profits from interactive entertainment appear on track to offset that deficit to some degree, but not nearly enough to prevent the industry from bottoming out.

Several looming questions abound, notably whether technologies such as 3D, augmented reality and haptics present a real opportunity for adult entertainment companies. Those who find ways to innovate and adapt will survive.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Adult Biz & the Law: Violations and the Violated

In early November, Uber found itself under fire for a number of privacy violations and frankly chilling suggestions of how it can use its data. One of Uber’s executives admitted spying on a journalist,... More »

Get Off Your Butt and Email the FCC Now

The Place: http://www.fcc.gov/comments The Message: “Net Neutrality Now.” Do it now, pass it on. I am beginning this month’s article with what I hope will be an unambiguous call to... More »

Mounting Breaches: Are You Paying Enough Attention to Internet Security?

For those of you who haven’t been paying attention to the news, there is an epidemic in the online world and it’s getting worse. Last month JPMorgan Chase announced that 76 million households... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ.net London Gathering

Feb 19 - Feb 19
London, UK

QWEBEC Snow Gathering

Feb 20 - Feb 23
Quebec City, Canada

AEVC 2015

Feb 25 - Feb 28
World Wide Web

Adultcon Los Angeles

Feb 27 - Mar 01
Los Angeles, California
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!