Playboy, Manwin Strike Online, TV Deal

LOS ANGELES — Playboy Enterprises on Friday said it struck an agreement in principle with the Manwin Group relating to its online and TV businesses.

The deal, which hasn't yet closed, provides that Manwin will be an operating partner for certain Playboy-branded online and entertainment businesses under the label Playboy Plus Entertainment.

Since February, rumors have swirled in the adult industry over a potential Playboy-Manwin deal that would include all of Playboy's online properties.The deal made public Friday presumably includes all of its websites, but representatives from both Playboy and Manwin couldn't immediately confirm that to XBIZ.

Under the terms of the agreement, Playboy will retain oversight of brand management. Additional terms of the agreement, weren't disclosed.

Playboy CEO Scott Flanders said the partnership is another step in turning Playboy from an operator of a range of media and licensing businesses to a brand management company.

"We began this process with the successful outsourcing of our publishing functions and later partnering to grow consumer-products licensing opportunities in Asia and Europe," Flanders said.

"In Manwin, we have found another strong and experienced partner, and believe that this agreement will benefit our customers, distributors and advertisers."

Alta Loma Entertainment, Playboy's mainstream production company that develops, produces and distributes original content to TV networks and film studios, won't be affected by the agreement.

Fabian Thylmann, managing partner of Manwin,said that "there is no doubt that Playboy Enterprises has created a brand that is the epitome of sexy, fun indulgence."

"Manwin will help this prestigious name capture both TV and the digital age in the spirit in which it was created. Manwin's scale and expertise will catapult the brand in a way that will benefit all our partners, as well as Playboy fans."

Manwin operates Brazzers, YouPorn and Twistys, as well as numerous other brands.


 

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Federal Appeals Court Vacates FTC 'Click to Cancel' Rule Pending Review

The U.S. Court of Appeals for the 8th Circuit on Tuesday vacated the Federal Trade Commission’s “click-to-cancel” rule aimed at making it easier for consumers to cancel online subscriptions, pending further review.

FSC Drops Florida AV Lawsuit in Wake of SCOTUS Decision

A U.S. district court judge granted on Tuesday a motion by Free Speech Coalition to dismiss the trade association’s lawsuit over Florida’s age verification law, a case that had been on hold pending the Supreme Court’s recent ruling on the constitutionality of state AV laws.

Ukrainian President Responds to Porn Legalization Petition

President Volodymyr Zelensky responded Tuesday to an OnlyFans model’s petition to decriminalize pornography in Ukraine, stating that he would wait for the legislative process to play out “in accordance with established procedure.”

Only Tax Deductions Joins Pineapple Support as Sponsor

Adult industry accounting firm Only Tax Deductions has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Adult Empire Launches 'Conversations' Podcast Series

Adult Empire has launched a new official podcast series hosted by Nicole Chappelle and Charlie.

Sex Work CEO Launches 'Teams Plan' for AI Assistant

Sex Work CEO has introduced the new Teams Plan for its AI-powered, NSFW text generator, GPTease.

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult Industry, Override Possible

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

Show More