Monday, Aug 13, 2012    Text size: 

MUMBAI, India — Indian music label Saregama announced that it has secured the digital rights to adult star Sunny Leone’s content.

Accrding to Leone's husband and business manager Daniel Weber, the deal with Sun Lust Pictures calls for Leone’s non-nude pictures, photos, videos and trivia to be available on the Internet and mobile apps.

Despite the soft content, India's new love affair with Leone and her meteoric rise to celebrity is sure to create create huge demand.

Weber noted that the deal also includes Nitziart, a mobile content provider to Bollywood.

Saregama was spawned from a hugely popular Indian reality singing show (Sa Re Ga Ma Pa) created by Zee TV.

“She is a celebrity related story and has a lot of images and videos. We have bought the licenses for these. The huge demand for celebrity imagery prompted us to do this,” R. Madhusudan, vice president digital of Saregama said.

He added, “It’s available on the web and mobile services like Airtel, Docomo and Reliance. The download is free, but one has to pay a daily or weekly subscription fee."

The company plans to promote Leone’s content through a fan-based contest where the winner will have a chance to personally meet with Leone.

Madhusudan made it clear that the licensed content will not include any of Leone’s recent Bollywood film material or any new local video.

The deal is for a set period of time and includes some unrevealed restrictions.

Leone and Weber made at an appearance a Saregama WAP Portal contest press conference. She thanked fans for their support of her Bollywood premiere in “Jism 2”  tweeting “It's my last night here in mumbai [sic] and I can't be thankful enough for everyone who watched Jism 2. you all rock my world!

“It was crazy how mothers handed over their small babies for pictures with them. And young women and girls wanting pictures.so amazing!!!”