.XXX Comes Under Fire at The Phoenix Forum

TEMPE, Ariz. — Vaughn Liley, a long-time business associate of ICM Registry’s Stuart Lawley who now represents the company, faced vocal online adult operator attendees at The Phoenix Forum over .XXX on Saturday.

The mostly critical crowd lashed out at ICM Registry’s .XXX plan, which was approved by ICANN last month, and at Liley, who was unable to answer a number of crucial questions posed at him such as final .XXX policies regarding the exact start up plans such as the Sunrise Trademark qualification rules and actual retail prices for .XXX domain names, among others.

.XXX already has 800,000 pre-reserved domain names, according to ICM Registry, which is posed to roll it out in September after two sunrise periods for adult companies, including one for website trademark owners.

The seminar, called “.XXX — Now What” and moderated by Wasteland’s Colin Rowntree, included Liley, who was joined by numerous online adult execs, a lawyer and a journalist, including Pink Visual’s Allison Vivas, GEC Media’s Gregory Dumas, Mikandi’s Chris Lewicki, Wildline’s Chris Miller, journalist Tom Hymes and attorney Jeffrey Douglas.

Liley, who said he came to The Phoenix Forum to “try to set the record straight,” attemped to pacify the crowd and some panel members by answering the shout-out queries, but he would have been better off putting his hand in a fishbowl full of piranhas.

At the contentious meeting, Liley said IFFOR, which is the rule-making body for the .XXX sTLD, is moving ahead to tap nine IFFOR policy council members, five of whom will come from the online adult industry.

One seminar attendee, who has owned adult websites for more than 10 years, told the panel and crowd of nearly 250, the largest crowd of all Phoenix Forum seminars this  year, he would be “out of his mind” to buy .XXX domain names knowing that its policies could flux.

“Why would I buy into .XXX when years down the line a board can change the rules at any given time and I lose all that traffic, all that investment?” he said.

But Dumas, who is pro .XXX, responded, “Just don’t buy it. No one has to buy a .XXX domain.”

Hymes, who has been active in the fight against .XXX, said there are just too many unknowns with the sTLD and its issues.

“There’s are a lot of maybes we don’t know,” he said. “We don’t know what will happen next.  But it is an actual certainty that ICM’s .XXX will be the only adult TLD, sponsored or otherwise. They will spend all sorts of money to defend their imposed real estate.”

“ICANN, which signed ICM Registry to the contract [Friday] and it is a done deal, will likely impose new provisions down the road. And your .XXX sites will be filtered at hotel chains and universities.”

But Liley tried to put a positive spin on .XXX and possible filtering including outright rejection by certain countries such as India, saying “we can look at the glass half full or half empty.”

“The reports on India blocking .XXX aren’t substantiated,” he said. But in terms of the exposure and opportunity that lies at hand … we were in Time magazine, we were on Conan O’Brien’s show, MSNBC, FOX News and a major German publication.”

Rowntree retorted: “But I can get the same exposure if I take a shit in Times Square.”

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playboy Partners With Creator Platform Tango

Playboy has partnered with creator platform Tango, introducing Playmates to the livestreaming service.

Anti-Porn Senator Introduces Federal Age Verification Bill

U.S. Senator Jim Banks of Indiana, who last month urged the Department of Justice to ramp up obscenity prosecutions, on Wednesday introduced a bill that would make age verification by adult websites federal law.

AEBN Publishes Popular Searches by Country for April, May

AEBN has released the list of popular searches from its straight and gay theaters, by country, for April and May.

Ondato Joins Pineapple Support as Sponsor

Age and identity verification company Ondato has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Amsterdam Website Now Live, Registration Opens

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Pearl Industry Network Opens Beta for Creator Networking App

Industry trade group Pearl Industry Network (PiN) has launched beta testing for the PiN Member App, a networking and collaboration tool for content creators.

FSC: W.V. Age Verification Law Takes Effect June 12

The Free Speech Coalition has issued a reminder notice that West Virginia's age verification law takes effect on June 12, 2026.

Pineapple Support Taps Brad Mitchell, Jean-Micheal Veen for Senior Leadership Positions

Pineapple Support has named Brad Mitchell as its new board president and Jean-Micheal Veen as technology and development chair.

WOW Tech, XR Brands Reach Settlement in Patent Infringement Dispute

XR Brands and Lovehoney Group subsidiary WOW Tech Group have settled a patent dispute over WOW's Pleasure Air Technology.

Show More