Maleflixxx to Donate $1 Per Rental to AIDS Charities

By Slav Kandyba

Wednesday, Nov 26, 2008 Text size:

TORONTO — Gay digital distributor Maleflixxx.tv will donate one dollar from every rental on its network towards research to find a cure for the disease. The fundraiser will take be on Dec. 1, World AIDS Day.

The company is in its fourth consecutive year of pitching in for the cause. Although the contributions were given to a single organization in the past, this year the company will donate to several, among them Canada Africa Partnership on AIDS, Test Positive Aware Network and the Folsom Fund.

“As a company, we really take pride in helping organizations that give back to their communities and help improve the quality of life for less fortunate individuals,” Ewan French, the company’s marketing manager, told XBIZ.

This year marks two decades to the first World AIDS Day. The global event is about increasing awareness, education and fighting prejudice.

“As members of the gay adult entertainment industry, we believe it is our responsibility to assist in the fight against this unyielding disease,” said Eric Johnson, parent company Sureflix Digital Distribution’s president.

Sureflix Digital Distribution Inc. distributes content from Blue Blake, Hot House, Colt, Bel Ami and Lucas Entertainment online and for mobile devices.

For more information about the Sureflix Community Giving Program, visit Corporate.Sureflix.com.

Another Patent Troll Attacks Industry

For most adult entertainment entrepreneurs intellectual property issues are usually constrained to acquiring or protecting copyrights in their content or trademark rights in their brands. But there... More »

Revolution for Community Standards

Every now and then an event occurs in the adult entertainment industry that is of critical interest to every participant in the business. On Oct. 28, 2009, such an event occurred. On that day the... More »

Unintended Consequences

A recent opinion from the U.S. Court of Appeals for the Sixth Circuit (Cincom Systems Inc. v. Novelis Corp, 92 U.S.P.Q.2d 1085 (6th Cir. 2009)), serves as a strong reminder to those web-based businesses... More »

XBIZ NEWSLETTERS

Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!

Enter email address:

* To manage existing subscriptions click here.

XBIZ Daily News
Summary of the day's breaking news stories, delivered Monday through Friday.

XBIZ Events
Receive advance notice of XBIZ conferences and special events.

XBIZ Community Talk
Highlight of hot topic discussions.

XBIZ AVI
Receive a weekly round-up of the newest adult video releases.

XBIZ Weekly News
Summary of the week's news, articles, company press releases, hot discussions and latest industry happenings.

XBIZ Digital
Subscribe to the digital edition of XBIZ magazines.

Special & Promotions
Promotional opportunities from XBIZ sponsors.

NEWS STORY