Profiting from media buys is not as simple as posting an ad and then waiting for the sales to roll in as many new ad buyers quickly discover when they learn the hard way about the need for ad optimization. “Ad... More »

Merchants often like to think that their products and services are so good that every customer is a guaranteed customer for life. Unfortunately, this rarely plays out in the real world, where increasingly... More »

For e-commerce website operators, web forms are a vital ingredient, whether used for paysite joins or product or service sales, or customer feedback and inquiries. Knowing if your site’s forms work... More »