Tuesday, May 6, 2008    Text size: 

ASACP CEO Joan Irvine will join Wicked Pictures contract performer and director Stormy Daniels to discuss how the RTA "Restricted to Adults" website label is protecting children, and she also will preview the public service announcements created by ASACP that feature Daniels, which are intended to encourage parents to use filtering software.

The press conference, entitled "Restricted to Adults: What the Adult Industry is Doing to Make the Internet Safer for Children," is scheduled for 9:30 a.m. on May 29 at the National Press Club and is cosponsored by the Website Rating and Advisory Council (WRAAC), a nonprofit entity which operates ParentalControlBar.com.

Joy King, vice president of special projects for Wicked Pictures, will also be on hand to field questions during the question-and-answer period.

"RTA is the adult entertainment industry's effort to protect children from viewing content that is age-inappropriate," Irvine said. "Last year during Internet Safely Month, we held a press conference to share that message with media in Los Angeles; this year we will be bringing that message to D.C. in order to expand our efforts to educate lawmakers on the adult industry's commitment to protecting children."

The U.S. Senate has designated June as National Internet Safety Month, recognizing the need for measures that organizations, web designers and families can take to protect children online.

As an example of its commitment to child protection, ASACP developed the RTA label in 2006 as an easy-to-use and internationally recognized label that designates content for adults only. The RTA label is a unique string of meta data which can easily be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing labeled content. The RTA label is free and universally available and now has over 4 million page link-ins, with pages labeled using RTA receiving 50 million hits a day.