LAS VEGAS – Popular porn star Jenna Haze is launching her own brand of erotica through a newly created production company. Jennaration X Studios, headed by Haze and distributed through Jules Jordan Video, debuts with its first release next month.

Haze, who spoke to XBIZ today on the floor of the Adult Entertainment Expo in Las Vegas, was positively giddy with excitement and anticipation over the creation of her new studio.

“It’s a little scary and totally rad at the same time; I have my reputation riding on this company,” she said. “I dreamed about directing and releasing my own movies when I first started and now I worked hard to make it a reality. I’ve learned so much along the way.”

The first movie from Jennaration X also marks Haze’s directorial debut. “Cum Spoiled Sluts” stars Nikki Rhodes, Riley Evans, Alyssa Hall, Bobbi Starr, and Haze in three out of the movie’s six scenes.

Haze does have some directing experience filming scenes for her website and said she embraced the challenge of helming her first full-length movie.

“I want to make what I think is hot and what my fans will like,” Haze said. “Directing some stuff for my website was to get my feet wet so I could be comfortable taking on bigger projects. I’ve been studying, and my years in front of the camera has been the best classroom I could have ever been in by analyzing different directors’ styles, how sets are run, the lighting, the location, the flow – everything it takes, down to the smallest detail, to make a hot movie.”

Plans call for Jennaration X to release six to eight movies this year, ramping up to one per month in 2010. Haze said that fans could expect to see all-natural girls (“It’s just a personal preference,” she said) in “elegant but nasty hardcore gonzo sex scenes.”

Haze said she has a wish list of performers to direct, some of whom she’s already directed for future Jennaration X movies, which includes Alexis Texas, Missy Stone, Monique Alexander (fresh off ending her Vivid Entertainment contract), Kiki Vidis and Belladonna.

“I have a great company handling my distribution [Jules Jordan Video] and I have my boyfriend, Jules Jordan, helping me every step of the way – he’s a great businessman,” Haze said. “It’s like a family and I know I’m just the baby in the family, but I’m ready to make some noise!”