Topco Wants to Revive its Rechargeable Vibe

Topco Wants to Revive its Rechargeable Vibe
Tod Hunter
CHATSWORTH, Calif. — Adult novelty manufacturer Topco Sales has started a "Save the Vibe" campaign to promote the Endless Love Rechargeable Vibe from its grrl toyz line.

"The fully patented design is unlike any on the market," Director of Special Projects for Topco Sales KC McCarthy said. "When I first saw this product several years ago I knew it was something innovative and special."

The plug-in charging system of the Endless Love Rechargeable Vibe uses opposing magnetic fields to transfer energy meaning there is no 'metal to metal' contact. The vibrator itself is waterproof and has a multi-speed multi-function controller and is even waterproof.

To help brick-and-mortar stores highlight the features of the Endless Love, Topco is preparing new packaging and shelf-talker signs that emphasize the benefits of the product. Topco Sales is providing a downloadable and printable one-sheet that retailers can hand out or display near the Endless Love stock.

Topco is also using social marketing efforts by the Topco Sales Community Bloggers in its Save The Vibe program. The viral initiative includes raising awareness on forums, on Topco Sales blogs and through social networking sites such as Facebook and MySpace. Part of the campaign includes a partnership with UK website, SexToyTesters.co.uk, which features a green sex toy survey. Users who fill out the survey have a chance to win an Endless Love vibrator.

For more information, visit the Topco Sales website.

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