Parent company Interactive Life Forms had announced a soft launch earlier this month. Fleshjack is the line of Fleshlight adult novelties marketed to gay men.
“The new site has more of an e-commerce focus, with less explicit imagery,” Fleshjack Creative Director Roger Reyes told XBIZ in an earlier interview.
“There is still some adult content, but it is user-initiated, instead of it being in your face. From a user perspective, it is a lot less jarring. We would like to reach a larger audience, and feel we can do so by toning down the explicit nature of the site just a bit, and so a better job of informing customers about our products.”
Fleshjack marketing rep Daniel P. told XBIZ increased sales prompted the site revamp.
“We now have ten featured performers, new options for customers and have broadened our product line,” he said.
Fleshjack “aims to provide a quality product that satisfies men’s sexual desires without the risks of sexually transmitted diseases," Daniel P. added.
Tommy Blade and Brodie Sinclair are among the popular gay adult performers featured on the site.
Additional featured performers include Eric Blaine, Romario Faria, Zack Johnathan, Dylan McLovin, Marcus Mojo and Gio Vitale.
Among the company’s recent additions is the Ice Jack. The novelty includes a clear sleeve and casing. “This allows Fleshjackers to watch themselves penetrate the Fleshjack,” Daniel P. said.
Targeted placement of the Ice Jack has included featured use on pro/am sites BangBangBoys.com, BiLatinMen.com, BuzzWest.com and CockyBoys.com.
Another new feature is Design Your Own Fleshjack, which allows consumers to customize several features to create a personalized model.
Interactive Life Forms launched Fleshjack in March 2007 to expand into the gay market. The company has executive offices in Austin, Texas with production and shipping facilities in Las Cruces, New Mexico.
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“Fleshlight is the number-one non-compete upsell,” Daniel P said. “So it complements adult sites, no matter the content.”
