NEWS STORY
Adult Toys’ Placement in Film Boosts Sales
OJOY.com is a liberated forum for unabashed news and commentary on all things Sex.
www.ojoy.com
California Exotic Novelties® joins forces with high-profile team of relationship counselors.
calexotics.com/sexualwellnes/
But, after being used in the mainstream black comedy, there’s a good possibility that more audience awareness will bring in more sales.
“Burn After Reading” stars Clooney, Brad Pitt and Frances McDormand in a comedic tale about classified CIA documents that get into the wrong hands. The mere fact that the sex-addict character played by George Clooney uses the combination of the products for a customized sex chair in the film can possibly translate to huge sales potential across the board AdultToy.com owner Dave Levine told XBIZ.
“Since adult products are often not allowed to advertise to mainstream audiences and are usually kept out of pop culture, small mentions of adult products in mainstream media can have an outsized effect on sales,” Levine said. The Silky dildo is manufactured by Vallejo, Calif.-based Vibratex, and the Liberator Ramp, one of company’s best sellers, is part of Liberator Bedroom Adventure Gear line from Atlanta-based OneUp Innovations.
This isn’t the first time that a product from the Liberator Bed line its way onto the silver screen: one was in “Meet the Fockers.”
“We anticipate great interest as a result of the film,” said Louis Friedman, director and CEO of Liberator. “We have always advocated the use of Liberator products for people of all shapes and sizes and inclusion in a major Hollywood film truly gives us that added mainstream appeal.”
The dildos are selling “fabulously well,” Vibratex Director of Marketing Stephanie Kienzle said. “To see a pleasure toy in a mainstream film is good for everybody.”
About a year ago, Vibratex was asked by a New York stylist to submit samples for use in the movie.
“Initially they got 10 different styles, and then they asked for more pieces,” Kienzle told XBIZ. “We knew it’d be used in chair built by George Clooney.”
Levine said he believes even a small mention in a film can mean more sales for pleasure toys and he’s displaying the dildo and the pillow prominently on his site. He adds that when HBO’s “Real Sex” episode featured glass dildos, the interest for the product “ignited.”
See all current articles in > adult industry news
Related Articles
RSS Feeds | E-Newsletters | Desktop Widget | Mobile
XBIZ Newswire > Adult industry news service for the media
XBIZ Premiere > Adult industry magazine for the retail market
WEB / TECH NEWS
XBIZ LA Swings Into Action With Golf Tourney
Immoral Productions, XXXJay Quinlan Launch Advertising Supported Free Content Site
Eva Longoria Mistakenly Sends Twitter Followers to Porn Site
ASACP Encourages RTA Label Use on Safer Internet Day
Worldwide Feeds Announces New Ownership
Mansion Unveils MPA3 Standard
RETAIL NEWS
StorErotica to Host Annual Convention in Las Vegas
Conn. Retailer Loses Round Over SOB Ordinance
Club Fetish Nation Returns to Hollywood
Good Vibrations, American Red Cross Partner for Haiti Relief
Romance-focused Castle Boutique Opens in Alaska
Platinum Gentlemen’s Lounge Opening in Downtown L.A.
LEGAL PERSPECTIVES
Another Patent Troll Attacks Industry
Revolution for Community Standards
Unintended Consequences
multiple news outlets with 1 click.
add free content to your website.
with your mobile device.
|
BUY OR SELL MOBILE TRAFFIC - Barcelona Summit
Adultmoda - Adult Mobile Advertising
|
|
February 8th, Current Job Openings
Eddie- X Industry Jobs
|
|
D$'s MarketingFirm is looking for a few good clients - Meet @ XBiz
Darren Blatt
|
|
FSC Announces Anti-Piracy Action Program
Joanne
|
|
$500 Cash Back Bonus for Signing up During Xbiz LA 2010
Anush
|
|
Lets Trade Links!
LadiesCity
|
|
BIG Traffic Trades
JOE
|
|
Seek job Photoshopping your camera work.
Pinkhelmut
|
|
Selling some good domain names
Nubianprince
|
|
PHP Programmer Needed (CMS)
Barefootsies
|
FIND PRODUCTS & SERVICES


UPCOMING EVENTS






































