xbiz world
xbiz premiere

Crush Entertainment Wins Settlement Against West Coast Productions

DETROIT — Crush Entertainment, owner of the ethnic niche affiliate program CashLikeWhoa.com and its flagship site AssLikeWhoa.com, has won an out-of-court settlement in a trademark infringement dispute against West Coast Productions.

Crush Entertainment alleged that West Coast Productions’ “Azz Like Whoa” DVD and video line released earlier this year would have misled the public into thinking the line was sponsored by or associated with Crush Entertainment’s “Ass Like Whoa,” which has been on the market since 2001.

West Coast Productions did not admit any wrongdoing but agreed to change the name of its series. In addition, the company must:

  • pay Crush Entertainment an undisclosed amount in damages;

  • pay all legal fees Crush Entertainment incurred diring the dispute;

  • stop production of its “Azz Like Whoa” line;

  • pay for a worldwide recall of all copies of the one title released in retail stores and online under that name;

  • never again use the name.

    • "The trademark ‘Ass Like Whoa’ is distinctive in the industry, and Crush Entertainment is smart to protect its valuable intellectual property asset,” said trademark attorney Holly Pranger, who represented Crush Entertainment in the dispute. “The adult entertainment industry is built almost entirely on trademarks, performer names and copyrighted material.”

    West Coast Productions did not return a call from XBiz at the time of this posting.

    Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
    Reproduction in whole or in part in any form or medium without express written permission is prohibited.

    More News

    Flirt4Free Wins Trademark Infringement Case Against Copycat Website

    The World Intellectual Property Organization (WIPO) has ruled in favor of Flirt4Free in a case against a copycat website using an infringing domain.

    Irish PM Affirms Plan for UK-Style Ban on 'Extreme' Content

    Ireland’s prime minister on Wednesday confirmed that his government is moving ahead with plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, which he hopes to see passed by early 2027.

    UK Parliamentary Group Calls for Outlawing Cam Platforms

    The U.K. Parliament’s All-Party Parliamentary Group (APPG) on Commercial Sexual Exploitation has published a report in which it calls for banning adult livestreaming platforms.

    Ofcom Escalates Sun Social, Superb Convert Investigations

    U.K. media regulator Ofcom has ramped up its ongoing Online Safety Act (OSA) compliance investigations into PlayVids/PeekVids operator Sun Social Media and PimpBunny operator Superb Convert.

    Centrobill Rolls Out Apple Pay, Google Pay Options

    Centrobill has added Apple Pay and Google Pay options for merchants.

    Judge Preliminarily Approves Pornhub Class Action Settlement

    A U.S. District Court judge on Monday granted preliminary approval to a settlement between Aylo and the plaintiffs in two class-action lawsuits over allegations that former Pornhub parent company MindGeek knowingly allowed and profited from CSAM on its sites.

    Roald Riepen Steps Down as CEO of IMC

    Roald Riepen, CEO of International Media Company (IMC), is stepping down.

    Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

    Before U.K. media regulator Ofcom begins enforcing new laws criminalizing certain “extreme” adult content online, it will first hold a consultation in early 2027, and then provide updated guidance for sites and platforms.

    FSC Publishes Guidance on New UK Pornography Laws

    The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

    Brazil Issues Guide to Digital Safety Compliance

    Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

    Show More