xbiz world
xbiz premiere

Crush Entertainment Wins Settlement Against West Coast Productions

DETROIT — Crush Entertainment, owner of the ethnic niche affiliate program CashLikeWhoa.com and its flagship site AssLikeWhoa.com, has won an out-of-court settlement in a trademark infringement dispute against West Coast Productions.

Crush Entertainment alleged that West Coast Productions’ “Azz Like Whoa” DVD and video line released earlier this year would have misled the public into thinking the line was sponsored by or associated with Crush Entertainment’s “Ass Like Whoa,” which has been on the market since 2001.

West Coast Productions did not admit any wrongdoing but agreed to change the name of its series. In addition, the company must:

  • pay Crush Entertainment an undisclosed amount in damages;

  • pay all legal fees Crush Entertainment incurred diring the dispute;

  • stop production of its “Azz Like Whoa” line;

  • pay for a worldwide recall of all copies of the one title released in retail stores and online under that name;

  • never again use the name.

    • "The trademark ‘Ass Like Whoa’ is distinctive in the industry, and Crush Entertainment is smart to protect its valuable intellectual property asset,” said trademark attorney Holly Pranger, who represented Crush Entertainment in the dispute. “The adult entertainment industry is built almost entirely on trademarks, performer names and copyrighted material.”

    West Coast Productions did not return a call from XBiz at the time of this posting.

    Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
    Reproduction in whole or in part in any form or medium without express written permission is prohibited.

    More News

    X3 Amsterdam Imports Hollywood Glitz With Continental Style

    A throng of fans from across Europe and around the globe descended on the Passenger Terminal building on Friday, eager to meet their favorite adult stars at the inaugural X3 Amsterdam fan expo.

    California, Florida Reps File Latest Bill to Repeal Section 230

    Two members of Congress on Thursday introduced new legislation to repeal Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

    Admaze Introduces Flat-Rate Media Buying for Publishers, Advertisers

    Adult ad network and agency Admaze has introduced a flat-rate media buying model for publishers and advertisers.

    Centro Launches Lifetime Revenue Share Affiliate Program 'CentroPulse'

    Centro has launched CentroPulse, its new lifetime revenue share affiliate program for performance marketers, adult traffic affiliates, established webmasters, and sub-affiliate network operators.

    Fanstage Launches Telegram Sales Solution

    Fanstage has launched its new platform, allowing creators to sell PPV content directly from their Telegram DMs.

    Second Bill Proposed to Shield US Sites From 'Foreign Censorship'

    For the second time in recent weeks, a Republican congressman has introduced legislation to bar U.S. courts from helping to enforce foreign laws restricting speech that would domestically be protected under the First Amendment, potentially including foreign age verification laws.

    SextPanther Launches in EU, UK

    SextPanther has expanded its territory to include the U.K. and E.U.

    Segpay Expands to Australia, Names Sam O'Connell Managing Director

    Segpay has expanded its territory to include Australia and named Sam O’Connell as managing director of its Australian operation.

    Ondato Joins ASACP as Corporate Sponsor

    Age and identity verification company Ondato has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

    2026 XBIZ Amsterdam Conference Schedule Announced

    XBIZ is pleased to announce the release of the full show schedule for XBIZ Amsterdam, set to take place Sept. 10-13 at Passenger Terminal Amsterdam.

    Show More