"Comfort is our original trademark, so we went back to our roots with that," Trigg Labs vice president of marketing Jennifer Martsolf told XBIZ. "The price point is slightly lower than Wet, and the packaging says Trigg Laboratories. It's undercover.
"The packaging is consumer friendly, in soft pastels. The home-party girls can give it straight to their customers."
Comfort products also come with a pocket-sized accordion-fold flyer that has information about oral sex, use of lubricants with condoms, massage and other topic.
"It's really small, but it has eight pages of information," Martsolf said.
The new line was launched in July and is shipping now.