LOS ANGELES — Adult-content leasing company SexEntertain has signed a multi-year deal with Private Media Group under which SexEntertain will create, manage and become the exclusive worldwide distributor of a new line of Private branded leased content products to be distributed to webmasters worldwide.

"Private, which has been a premier name in adult entertainment for decades, has a superior brand and ultra-premium content," SexEntertain co-owner RJ said.

"Our 'Powered by SexEntertain' program strongly appealed to Private as they expand their on-line businesses. Surfers to and members of porn websites are already major fans of the largest and best studios like Private, and adult webmasters know that integrating Private content into their sites will directly improve retention and conversion ratios."

Israel Garcia, Private Media Group Director of Online Media, is also enthusiastic about the agreement.

“SexEntertain brings to Private enormous experience and multi-faceted vision for improving Private's brand and business," Garcia said. "We look forward to a relationship that is very beneficial and profitable for both companies."

The effective date and duration of the contract were not announced.