Fleshlight Unveils Fresh Packaging, Brand-name Lube

Ericka Jensen
LAS CRUCES, N.M. — Fleshlight has introduced new cylindrical metal packaging that offers retailers a different way to display its line of novelty toys.

Brick-and-mortar stores now can stack Fleshlight products within the cylinders to offer customers a larger array of items that allows for more prominent displays.

“We feel like our products stand out above others in terms of usability and quality,” Chris Marcos, strategic director for Fleshlight, told XBIZ. “And we wanted our packaging to reflect that. Now, our customers can display as many products as they’d like.”

Marcos said it’s the first time in 10 years the company has introduced variations of its packaging.

“Our entire line of products will soon have its own dedicated packaging,” Marcos said. “Each line will be offered in the same high-quality tins, but the color and designs will vary depending on the item.”

Fleshlight’s collection of products include Fleshjack, Fleshlight Girls, the Stamina Training Unit and its flagship original Fleshlight. The company also has introduced a personal lubricant. Fleshlight Lube is available 3 oz., 6 oz., and 11 oz. sizes.

“The lube formula is still in development,” Marcos said. “But we want to make customers aware of the product and let them know it will be officially launched soon. Customers can expect to see a number of new products and textures from us during the latter part of this year.”

Needing to abstain from intercourse for the course of his wife’s high-risk pregnancy, ex-SWAT officer and father of five, Steve Shubin, invented the Fleshlight to fill the need for a quality masturbation product for men. Twelve years later, the company claims to be the number one selling male sex toy in the world.

To view Fleshlight’s product line click here .