Home > News > Stockroom Debuts Syren Red Label • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Stockroom Debuts Syren Red Label

Stockroom Debuts Syren Red Label
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Jul 18, 2008 4:00 PM PDT    Text size: 

LOS ANGELES — Fetish retailer Stockroom.com has unveiled Syren Red Label, a handcrafted wholesale-only line.

Syren Red Label pieces are culled from bestselling designs within the company’s custom latex/rubber brand, Syren Latex. The line is made with the same European sheet latex used in all of the Syren products, a detail company spokesperson Ann-Marie Hollman said was crucial in preserving Syren’s signature quality.

”We’ve been experimenting since last summer with the design process,” Hollman told XBIZ. “We really wanted to make sure that what we were presenting was the best product. The line had to be beautiful and we wanted to offer something for customers that might be new to shopping for rubber designs.”

According to Hollman, wholesale latex clothing that is both well-priced and kept in stock is usually made out of molded latex. In contrast, each Syren Red Label piece is hand-tailored, not molded, in the company’s Los Angeles workshops. Hand-molded latex uses 3D patterns that conform to body contours, which make the clothing more resistant to tearing.

Stockroom.com streamlines the label’s production process by designing simpler patterns, Hollman said. The process allows the retailer to cut down on costs significantly. In addition, designs are limited to red and black only, which allows the company to receive a volume discount.

Syren Red Label offers catsuits, spanking dresses, pencil skirts and more. Manufacturer’s suggested retail price for some items is between $150-$180. The line will begin shipping in October.

Celebrities such as Angelina Jolie and Janet Jackson have worn Syren Latex designs, Hollman said. The label also created costumes for films such as “Batman,” “Catwoman” and “Mr. and Mrs. Smith.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

XR Brands Demystifies Puppy Play Fetish

Role play is one of the best ways to reenergize your sex life. It gives us license to shed inhibitions and express who we truly are in the bedroom. And as many of us can attest, playing a character that’s... More »

‘Fifty Shades’: A Marketing Phenomenon

The statistics suggest that at its peak, the “Fifty Shades of Grey” book was selling every second on average. Even years after its 2011 debut, the books have entered the all-time bestseller... More »

Avoiding a Crash Landing While Making Changes

Recently I had lunch with Peter, one of the most successful business coaches in Europe. We sat outside at a cafe a few kilometers from the Mediterranean Sea. It was the middle of winter but the clouds... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

The European Summit

Mar 04 - Mar 07
Barcelona-Sitges, Spain

The TEA Show

Mar 05 - Mar 06
Hollywood, CA

Phoenix Forum 2017

Mar 23 - Mar 26
Tempe, Arizona

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!