Home > News > XSF '08: Day 1 Seminars • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

XSF '08: Day 1 Seminars

XSF '08: Day 1 Seminars
Get XBIZ News
Jul 10, 2008 11:00 AM PDT    Text size: 
LAS VEGAS — The first day of educational offerings at the XBIZ Summer Forum included a marketing seminar that veered into traffic, a workshop on how to write a great press release and an online advertising workshop presented by Traffic Dude, among others. Each was quite well-attended and offered abundant information to attentive audiences.

The opening seminar, Marketing in Adult V2, was deftly moderated by Colin Rowntree of Wasteland and featured an experienced panel of marketing and affiliate program veterans that included Quentin Boyer of Xmoney, Albert Lazarito of Silvercash and Silver Sinema, D-Money of MarketingFirm.com and Rainey Stricklin from Traffic Dude.

While supposedly about marketing, the panel quickly segued into a discussion of the current state of the industry in general and traffic acquisition in particular that included a further segue into tube territory. Segues notwithstanding, the thoughtful and deliberative nature of the panelists raised the discussion several notches above the norm, even if a solution to the apparent problems currently facing the industry remained elusive.

The slippery solution, Boyer implied, is a consequence of ten years during which the industry methodically and aggressively created the conditions that brought it to this state. The long view the panelists brought to the table, however, included a healthy dose of optimism regarding the future of the industry and the opportunities that are still available today.

Stricklin noted a decided industry trend toward live content such as cams, dating sites and social interaction, and Lazarito said that these and other changes brought with them a shift in the hierarchy of traffic acquisition. D-Money observed that a silver lining to the decrease in marketing expenditures by many of the bigger companies was the marketing opportunity now available to smaller or newer programs that can now get their names out there.

All the speakers agreed that the biggest marketing trend was business-to-consumer, which may sound odd to anyone who does not understand the relentless B2B focus of the affiliate network business model. All also agreed that some form of tubes was here to stay, though no agreement was to be had regarding what form or definition of tube would survive, and Boyer was adamant in his contention that the model built on stolen goods was not earmarked for survival, and good riddance.

The room was half-full for the How to Write a Great Press Release presentation by XBIZ marketing director Anne Winter, with assistance from executive editor Tom Hymes. A similar panel was presented last year and brought back by popular demand. Winter provided a handout for attendees and verbally covered all the essential dos and don’ts for either preparing a successful press release or working with a PR representative who writes and disseminates them for clients.

In addition to no-brainers such as always including contact information, which means a phone number, a few of the other points included taking an active role in the creation of the message and working to develop a relationship with people at the news outlets whose job it is to translate press releases into accurate and specific stories that generate desired results.

Scott Rabinowitz’ hour-long workshop on Achieving Better Results from Online Advertising was a detailed and concise presentation that left few advertising stones unturned. Rabinowitz, aka Traffic Dude, outlined to a packed and attentive room the measures necessary to plan and execute an effective advertising campaign.

The online advertising options available to webmasters have become so diverse and rich over the past few years that many companies increasingly utilize the targeted services of companies such as Traffic Dude to manage media buys across a spectrum of platforms.

Without leaving the audience behind in a maze of details, Rabinowitz described arcane necessities such as tracking ROI, budgeting, targeting criteria, types of acquisitions, creatives and a myriad of other things that go into a productive ad campaign.

“Do the math,” he stressed. "It may be a pain but the results will likely result in profit and joy."

Today’s educational schedule features a legal panel with a focus on obscenity, a seminar on how to create a sticky website, a targeted SEO workshop presented by Kevin Godbee and an interactive business clinic put on by XBIZ president Alec Helmy and XBIZ World managing editor Stephen Yagielowicz.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Data Privacy Is Tightening Up in the E.U.

Have you begun preparing for GDPR? If you are like most, you haven’t even heard of GDPR, but also if you are like most, it is going to affect your business, starting May 25, 2018. The GDPR, or General... More »

Could Adult Content Be Banned?

Earlier this month, I met with the Free Speech Coalition’s board of directors for our annual review. Despite the headwinds our industry faces, politically and economically, we are, as an organization,... More »

Cutting Costs in the Spirit of Entrepreneurship

Adult website owners are comprised of two groups: One is comfortable giving up 30-50 percent of their site’s gross sales revenue (aka profit) in exchange for software, hosting and services despite... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!