“Michael Lucas' Gigolo” Premieres on Maleflixxx Network

TORONTO, Ontario — Maleflixxx and Lucas Entertainment have announced a new twist in their unique VOD release strategy for this summer’s release, “Michael Lucas’ Gigolo.” The multi-tiered strategy started with the release of “Michael Lucas’ Gigolo” on the Lucas Vault on June 8, so that Lucas Entertainment fans could enjoy the world premiere. Following this initial launch, the movie was released across the Sureflix Digital Distribution Network on July 5.

To give “Michael Lucas’ Gigolo” more exposure, the Maleflixxx team has announced that this film is being released in an episodic format, premiering a new scene every week. It will culminate August 16 with a climactic bonus sex scene created exclusively for Maleflixxx.

Michael Lucas, President of Lucas Entertainment, says, “We are extremely excited to be working with Maleflixxx to release this extraordinary movie. The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."

“Michael Lucas’ Gigolo” features Michael Lucas, Ben Andrews, Jason Ridge and others. The film explores the dark, underground world of a New York City gigolo and includes great acting and stellar writing, not to mention some of the hottest man-on-man sex ever filmed. To experience the latest scene from this blockbuster hit, please visit Maleflixxx.tv.

“We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as 'Michael Lucas’ Gigolo.'" Sureflix Digital Distribution President Eric Johnson said. “By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve.”

For information, e-mail Edmund Davenport at Lucas Entertainment, or call (212) 924-5892, Ext. 11.

To learn more about the Maleflixxx affiliate program, visit Sureflix.com or email Ewan French at Maleflixxx/Sureflix Digital Distribution.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Paysite Confidential: Inside the Creator Economy's Shift Toward Ownership

For years, the adult industry’s creator economy has been defined by platforms — powerful engines of discovery, monetization and scale that reshaped how performers connect with their audiences.

Senator Urges DOJ to Crack Down on 'Obscenity,' Attacks OnlyFans

U.S. Senator Jim Banks of Indiana this week urged Acting Attorney General Todd Blanche to reestablish the Department of Justice’s defunct Obscenity Prosecution Task Force in a letter that targets OnlyFans while repeatedly conflating “obscenity” with legal adult content.

UN Experts Urge US, Canada to Prosecute Aylo, Others for 'Exploitation'

GENEVA – The United Nations Office of the High Commissioner for Human Rights (OHCHR) has issued a press release in which two U.N. special rapporteurs, cited as experts, accuse Aylo and other companies of complicity in sexual exploitation.

Kickstarter Revokes New Rules Banning Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter announced Tuesday that it has reversed its recent decision to impose new “Mature Content” rules banning projects that involve adult content and sextech.

Report: Irish Justice Minister Seeks UK-Style Ban on 'Extreme' Content

Ireland’s justice minister plans to introduce legislation criminalizing possession and distribution of “extreme” pornography, according to a report by the Irish Independent.

New Kickstarter Rules Ban Fundraising for Adult Content, Products

Crowdfunding platform Kickstarter has posted new “Mature Content” rules banning projects that involve adult content and sextech.

WebGroup Czech Republic Settles Florida AV Suit, Will Pay $1.2 Million

WebGroup Czech Republic (WGCZ), the parent company of XVideos, XNXX, BangBros and GirlsGoneWild, has settled a lawsuit filed by the state of Florida over those sites’ alleged failure to age-verify Florida users before allowing access to adult content.

AEBN Publishes Popular Searches for March, April

AEBN has published the top search terms for March and April from its straight and gay theaters in all 50 states and the District of Columbia.

Ofcom Investigates Two Sites Over Possible AV Violations

U.K. media regulator Ofcom on Wednesday launched investigations into two adult sites as part of its age assurance enforcement program under the Online Safety Act (OSA).

Brazzers Launches Model Management Division 'Brazzers Creator'

Brazzers has launched its new full-service model management division, Brazzers Creator, offering content management services across multiple platforms.

Show More