“Michael Lucas' Gigolo” Premieres on Maleflixxx Network

TORONTO, Ontario — Maleflixxx and Lucas Entertainment have announced a new twist in their unique VOD release strategy for this summer’s release, “Michael Lucas’ Gigolo.” The multi-tiered strategy started with the release of “Michael Lucas’ Gigolo” on the Lucas Vault on June 8, so that Lucas Entertainment fans could enjoy the world premiere. Following this initial launch, the movie was released across the Sureflix Digital Distribution Network on July 5.

To give “Michael Lucas’ Gigolo” more exposure, the Maleflixxx team has announced that this film is being released in an episodic format, premiering a new scene every week. It will culminate August 16 with a climactic bonus sex scene created exclusively for Maleflixxx.

Michael Lucas, President of Lucas Entertainment, says, “We are extremely excited to be working with Maleflixxx to release this extraordinary movie. The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."

“Michael Lucas’ Gigolo” features Michael Lucas, Ben Andrews, Jason Ridge and others. The film explores the dark, underground world of a New York City gigolo and includes great acting and stellar writing, not to mention some of the hottest man-on-man sex ever filmed. To experience the latest scene from this blockbuster hit, please visit Maleflixxx.tv.

“We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as 'Michael Lucas’ Gigolo.'" Sureflix Digital Distribution President Eric Johnson said. “By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve.”

For information, e-mail Edmund Davenport at Lucas Entertainment, or call (212) 924-5892, Ext. 11.

To learn more about the Maleflixxx affiliate program, visit Sureflix.com or email Ewan French at Maleflixxx/Sureflix Digital Distribution.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

DarkFans Rolls Out 'Configure Limits' Solution

DarkFans has debuted its Configure Limits monetization solution for creators.

Clips4Sale, Free Speech Coalition Partner for 'Creator Workflow' Webinar

Clips4Sale (C4S) and Free Speech Coalition (FSC) have partnered for a webinar titled “Organization & Workflow: Simple Systems for Busy Creators.”

Pineapple Support, Streamate Partner for 'Self-Parenting' Support Group

Pineapple Support and Streamate are hosting a free online support group focused on self-care for performers, titled "Self-Parenting: Becoming Your Own Safe Space."

Nerds of Porn to Relaunch Site Through MyMember.site

Nerds of Porn is relaunching its membership site through MyMember.site on Aug. 14.

SCREEN Act Back in Play: Federal AV Bill Faces Senate Hearing

The U.S. Senate Committee on Commerce, Science, and Transportation has slated a markup session this week for the SCREEN Act, which would mandate site-based age verification of users accessing adult content online on a national level.

Clips.com Launches Lifetime Creator Referral Program

Recently launched creator platform Clips.com has introduced its new lifetime creator referral program.

BranditScan Rolls Out 'Leak Detection' Update

BranditScan has updated its Leak Detection feature for OnlyFans creators.

Arcom Targets 31 Adult Sites Over Age Verification

French media regulator Arcom on Wednesday announced that it is taking action against 31 adult websites that the agency says have failed to implement age verification as required under France’s Security and Regulation of the Digital Space (SREN) law.

AEBN Publishes Popular Searches for May, June

AEBN has published the top search terms for May and June from its straight and gay theaters in all 50 states and the District of Columbia.

Show More