TORONTO, Ontario — Maleflixxx and Lucas Entertainment have announced a new twist in their unique VOD release strategy for this summer’s release, “Michael Lucas’ Gigolo.” The multi-tiered strategy started with the release of “Michael Lucas’ Gigolo” on the Lucas Vault on June 8, so that Lucas Entertainment fans could enjoy the world premiere. Following this initial launch, the movie was released across the Sureflix Digital Distribution Network on July 5.

To give “Michael Lucas’ Gigolo” more exposure, the Maleflixxx team has announced that this film is being released in an episodic format, premiering a new scene every week. It will culminate August 16 with a climactic bonus sex scene created exclusively for Maleflixxx.

Michael Lucas, President of Lucas Entertainment, says, “We are extremely excited to be working with Maleflixxx to release this extraordinary movie. The ability of Maleflixxx to create such a strategic movie release lends itself well to a film of this quality and depth."

“Michael Lucas’ Gigolo” features Michael Lucas, Ben Andrews, Jason Ridge and others. The film explores the dark, underground world of a New York City gigolo and includes great acting and stellar writing, not to mention some of the hottest man-on-man sex ever filmed. To experience the latest scene from this blockbuster hit, please visit Maleflixxx.tv.

“We here at Sureflix pride ourselves on our ability to create custom release strategies for top-caliber movies such as 'Michael Lucas’ Gigolo.'" Sureflix Digital Distribution President Eric Johnson said. “By premiering these high-quality films in episodic format, we not only keep the consumers begging for more, but we also give the studios the exposure they deserve.”

For information, e-mail Edmund Davenport at Lucas Entertainment, or call (212) 924-5892, Ext. 11.

To learn more about the Maleflixxx affiliate program, visit Sureflix.com or email Ewan French at Maleflixxx/Sureflix Digital Distribution.