Castejon New Marketing Director at Private

BARCELONA, Spain — Santiago Castejon is the new global marketing director for Private Media Group.

“I have always been interested in how innovative technologies bring new approaches to marketing," Castejon said. "Private is a company in a prime position to benefit from new media platforms, being that it is a forceful market leader with a strong brand awareness and an understanding and commitment to the long-term vision of the adult entertainment sector. I am very much looking forward to the successes and challenges to come, and being a part of Private’s media expansion."

Castejon worked as a civil and commercial lawyer until 2000, when he decided to change careers and specialize in marketing and communication through new technologies. For five years he designed and executed marketing strategies in the pharmaceutical sector, then Castejon moved to DAEM Interactivate, a company involved with image recognition technologies where he helped create mobile marketing strategies for two years.

“We are very pleased to have Santiago join our team at Private," Private COO Peter Cohen said. "He is an experienced marketing executive, and Private will be developing more creative and aggressive B2B and B2C marketing campaigns under his leadership."

Private Media Group has been producing adult entertainment for more than 40 years, including films, video, magazines, IPTV/VOD, broadband Internet and television broadcasting. Private owns the worldwide rights to its extensive archive and also licenses its Private and “Silver Girls” trademarks internationally for consumer products.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Eva Angelina on Stepping Back Into the Spotlight With Purpose

Eva Angelina is back in front of the camera, stronger and sharper than ever. Making her triumphant return in her own inimitable badass style, the veteran performer recently reentered the industry not just with a bang, but a dazzling signal flare.

Cassie Del Isla, Ama Rio Topline Latest 'Secret Lesbian Diaries'

Cassie Del Isla and Ama Rio headline the 15th volume of "Secret Lesbian Diaries" from Girlfriends Films.

Cailey Katt Fronts Latest From GroobyVR

Cailey Katt stars alongside Luke London in the latest release from GroobyVR, titled "A Katt in Your Lap."

Madi Collins Signs Exclusive Contract With Vixen Media Group

Vixen Media Group (VMG) has signed Madi Collins to an exclusive contract.

Zariah Aura Leads Latest From Transfixed

Zariah Aura stars with Summer Col and Robby Apples in the latest release from Transfixed, titled “Catching His Cheating Girlfriend.”

Penny Barber Featured in Latest From Kink.com

Reigning XMAs MILF Performer of the Year Penny Barber stars with Max Mabry in the new scene from Kink.com, titled “Mommy’s Cock-Hungry Hole.”

Yhivi, Ryan Reid Star in 'Pornstar Matchmaker: Episode 2' From Brazzers

Yhivi stars with Ryan Reid and 2024 XMA Europas Male Performer of the Year Christian Clay in the second episode of the new Brazzers series, “Pornstar Matchmaker.”

River Lynn Leads 'The Fucket List: Pizza With A Side Of Nuru' From Adult Time

River Lynn stars with Axel Haze in the latest Jim Powers-helmed scene "The Fucket List: Pizza With A Side Of Nuru," from studio brand Nuru Massage.

New Membership Site 'Sluts Corner' Launches

R18 Entertainment has launched a new membership site, SlutsCorner.com.

Avery Lust, Cliff Jensen Star in Latest From TransSensual

Avery Lust and Cliff Jensen star in the latest release from Mile High Media studio imprint TransSensual.

Show More