The deal was inked after three days of negotiation over the past weekend. All Boys will act as the studio’s releasing company, with an agreement that All Boys will offer worldwide distribution for all new XY titles for the remainder of this year and into next year.
"For a while now I haven't wanted to sign any more studios to my label, as I have a lot of them now, and they're all very good. There was just no way I could turn down a studio like XY,” All Boys President Rob Ragan said. “I mean look at their stuff and tell me you wouldn't take them in a second. Their stuff is so above board, people would think I'd lost my mind if I didn't make this deal.”
Ragan also pointed out that XY has two titles currently on the JRL Publications Top overall chart, and that All Boy also distributes chart-topping producers Boykakke and OTB.
“On the individual charts we usually have one in the top three , for Latino and Asian, from TOB and Boykakke,” Ragan said. “The XY releases have No. 2 on the overall chart, and No. 16. So — I’m not taking on studios now unless they’re of a caliber to compliment the studios that I have on the roster — not unless it’s a 100 percent professionally run studio.”
An aggressive marketing campaign will start with “Jizzy Toyboyz” from the Street Boys line, which will release on July 1, followed by “Boy's Don't Cry,” a title from the Man's-Art line.
“A pre-bareback title shot in the classic tradition for real lovers of that higher quality film, with very strong and hot sex scenes throughout,” All Boys Vice President Craig Rivas said.
"With the pricing we've authorized Rob to sell our new releases at, we're very confident that All Boys will continue our rise to being one of the top few studios being released from Europe into the North American market,” said XY’s Rene Bolinski.
“The two different lines — it’s phenomenal product,” Ragan added. “For the first time, I have allowed a producer to dictate to e what I’m going to charge for their lines. The pricing is going to be a certain dollar amount. Their motto is the best films for the lowest prices and I’m going to stick with that.”
All Boys will also have a full stock of all titles XY has available in North America.
For information, contact All Boys at sales@allboysdistribution.com or (877) ALL-BOY.
