Thursday, Jun 19, 2008    Text size: 

SAN FRANCISCO — Novelty company Jimmyjane has taken three familiar toy styles — the rabbit, pocket vibrator and the vibrating ring — and has attempted to provide consumers with an easier approach to choosing from the selection of iconic toys with a new line called “the Usual Suspects.”

All three items were created in partnership with manufacturer Vibratex and are currently available only at Jimmyjane.com.

The collection is being marketed with photography that emphasizes the silhouette of each vibrator, as well as a brief history and description of each vibe.

“We’ve been hearing from customers that they’re interested in these iconic styles, but are unable to tell which are the most functional, durable and – most importantly – safe,” Ethan Imboden, founder and creative director of Jimmyjane, said. “To make it easy, we tracked down the best of each style, distilled them to pure white, and gathered them into a single collection for our customers.”

According to Imboden, each of the Usual Suspects meets the company’s stringent material quality and safety standards and is backed by a one-year limited warranty.

“The Usual Suspects line up includes something for everyone,” Imboden said. Whether they’re updating a personal favorite or trying something new, we’re excited to offer our customers these iconic styles in the highest quality available,” he said.

Jimmyjane is a design-centric brand founded on the belief that “life is better with a sexy twist.” The company’s product line includes candles, natural massage lotions and a 24k gold vibrator, among other items.