Home > News > American Apparel Selling Vibes • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

American Apparel Selling Vibes

Clothing Manufacturer Offers Hitachi Magic Wand
American Apparel Selling Vibes
Get XBIZ News
Jun 18, 2008 7:00 AM PDT    Text size: 

LOS ANGELES — Clothing manufacturer American Apparel, known for its provocative and controversial advertising campaigns, caught on to what the adult industry has always known — sexy models and sex toys go hand-in-hand.

In the online store, under the miscellaneous tab, nestled between a set of Stabilo’s Big Point Pens and Rose’s Lip Balm is one of the novelty industry’s best sellers —priced at $50. the Hitachi Magic Wand Massager

“This old-school hand-held massager has been around for more than 25 years with good reason,” reads the online store description. “Its low vibration works as well on your sore back as it does in the bedroom. If there is any doubt, Google it for worldwide rave reviews.”

The vibe received a five-star rating on the site.

"At this point we are only selling them online," American Apparel's Mathew Swenson told XBIZ. "Eventually they may be sold in some store. We are playing around with a multi-brand idea at the moment. In regards to the [Hitachi] Wand we are starting to sell a bunch of products that we really like, and this is to ad a genuine touch to the company, and that is the appeal to the customers. It's completely random, but that is why it is so heartfelt and honest."

Marketing Manager for Stockroom.com, Andrea Mata said she thought the clothing line selling vibes was somewhat shocking. “My knowledge of American Apparel is that they target a younger demographic and that’s a little shocking,” Mata told XBIZ. “On the other hand, it does suggest that our industry is definitely mainstreaming.”

“I think its great that American Apparel is selling the Magic Wand,” SexToy.com vice president of operations Erik Van Riper told XBIZ. “I think the more mainstream these items are then the better for our industry in general. Toys are great, why not sell them?”

Pamela Doan, who heads the public relations department for novelty store Babeland, agreed. Babeland offers a number of the company's products at local clothing boutique Pull My Daisy in Los Angeles.

"We think this is a concept that can work. Toys have become so mainstream that’s its possible for it to work," Doan told XBIZ.

Van Riper added that the Hitachi is one of the most popular items on Sextoy.com , but that the company offered it at a more reasonable price.

American Apparel is best known for making basic cotton knitwear and a number of progressive policies including promoting immigrant rights and labor policies.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

How Advertisers Use Your Devices to Sell You Stuff

The paranoia has reached an all-time high. Now some people actually believe that their microwave ovens are spying on them — despite the fact they don’t have any listening devices or cameras.... More »

As Mobile Grows, So Does Need to Push Sales

The number of consumers browsing and buying online will reach 270 million by 2020, driven largely by activity on mobile devices, according to Forrester. Business is booming and the fact that most purchases... More »

With AI, Routine Tasks Start Fading Away

I just turned 42. The list of things I may never do again is growing fast. I no longer dream that I will become an Olympian in any sport except archery or horseback riding. The oldest Olympians in those... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!