Tuesday, Jun 17, 2008    Text size: 

LOS ANGELES, Calif. — Hellhouse Media has tapped D-Money’s Internet consulting company MarketingFirm.com to oversee its online marketing strategies.

Players’ Ball producer Darren “D-Money” Blatt heads the MarketingFirm.com.

Blatt’s career in adult entertainment has taken him through a number of highly visible marketing ventures, including a start with WebSideStory more than 10 years ago. In addition to producing the infamous Players’ Ball, Blatt is the host of the D-Money Show , an ongoing online documentary with more than 10 years of adult Internet industry footage.

"D-Money is a seasoned marketing veteran and promoter in the adult industry," HellHouse CEO Ty Gonty said. "He’s got the experience and the connections to oversee our rapidly expanding Internet presence."

"He will be utilizing his years of experience and industry knowledge to guide the Internet outreach of our company," said HellHouse COO Pete Housley. "His amazing background in combination with the existing executive team creates one hell of an unstoppable team."

Blatt told XBIZ he will be working on developing new business plans, creating alliances and capitalizing off of current traffic trends for Hellhouse.

“Ty and I work very well together,” Blatt told XBIZ. “We are going to completely revamp the company’s Internet marketing strategies.”

“One of the reasons I wanted to work with Hellhouse is that the company’s existing conversion ratios are very impressive, but with a few tweaks they will do even better.”

HellHouse Media boasts several successful titles in their library, including “Dykes In The Dungeon,” “The Girls Of Wolfpac” and “Broke Down.” The company recently signed an exclusive distribution agreement with Pure Play Media.