VAN NUYS, Calif. — Digital Playground has started filming with the Red One digital camera, a camera more brilliant than 35 mm film, with four times the resolution of the best high-definition cameras.
The Red One is capable of recording at resolutions up to 4,096 horizontal by 2,304 vertical pixels, directly to flash or hard disk based digital storage.
"As a filmmaker, I continually search out new ways to bring my visions to life and ensure their timelessness,” said Joone, Digital Playground founder and director. “Digital Playground is devoted to maintaining and updating our library to highest quality."
“[The] Red One cameras are the best available equipment on the market. The resulting images are like a grain-less 35 mm film or 65 mm film. Fans will lose themselves in the clarity of our new movies. With endorsements by the American Society of Cinematographers and directors like Steven Soderbergh making the switch, the Red One is making believers out of cinematic traditionalists and film loyalists.”
Ten Digital Playground productions have been shot in the last two months with Red One digital cameras.
"Enlisting the use of the new Red [One] camera on our productions is not a surprise to me at all,” Adella, director of marketing and public relations for Digital Playground, told XBIZ. “Joone is always several steps ahead of market demands and Digital Playground's entire business plan emphasizes production values, aesthetics and new technologies."
"On set, we love the camera so much that we named it Baby,” Digital Playground's director, Robby D. said. “The Red One holds up where other cameras can't. Porno on 35 mm with 4k resolution is an amazing thing."
Digital Playground maintains a history of incorporating the latest in technology with filmmaking. Digital Playground began filming and distributing in the high-definition format more than four years ago.
In 1995, Joone developed the CD-ROM title "Virtual Sex Shoot,” and the company was forever on the map. Since then Digital Playground launched the "Virtual Sex" line of interactive DVDs and in 2004 released "Island Fever 3," the first adult title to be filmed, edited, and delivered in high definition format.
Three years ago, Digital Playground released the first adult iPod trailers, followed by the first adult movies for purchase on the iPhone last year. Recently, the company announced its commitment to simultaneously release new titles on DVD and Blu-ray. The company plans to re-release its entire library on Blu-ray.
Red Digital Cinema Camera Company, founded by Oakley founder Jim Jannard, a video and photography buff, manufactures the Red One.