Home > News > Hustler Lingerie Travels to China for Development Project • Bookmark   • Newsletters   • Register Search Options


Hustler Lingerie Travels to China for Development Project

President and creative director go to China to develop upcoming lines
Hustler Lingerie Travels to China for Development Project
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 173 votes. Results based on votes submitted by members of XBIZ.net social network.
Jun 13, 2008 7:00 AM PDT    Text size: 
NEW YORK — Hustler Lingerie President Elan Rofé and Creative Director Wilson Kello are in China developing the company’s upcoming collections. Based on consumer feedback and market trends, the team has traveled to China to seek out innovative new products.

"These intensive development retreats are designed to generate literally thousands of concepts, from which we'll ultimately develop just a few winning designs,” Rofé said. "We're in the middle of China. There is literally nothing to do but create, create, create — day and night."

Since May, the company has launched several new design and marketing concepts, including a men’s underwear line that had been in development since last summer.

The company also launched a wholesale website with a MySpace format that hoped to streamline the ordering process for vendors and retailers.

New designs for the lingerie line are a tightly held secret.

"I can't really say what we're working on exactly," Kello said.

"That would spoil the surprise. Let's just say that I have a giant suitcase of sketches, clippings, inspiration pieces—and some unmentionable items—that I'm using to get this team fired up,” he added.

“I'll fill the main design room with images that reflect my vision for the next phase of Hustler Lingerie, and then we'll see what they come up with. I expect to have over 200 new products to debut once it's all said and done."

The Hustler Lingerie team has more travel planned for the summer, including stops at various trade shows including Adult Novelty Expo and StorErotica, as well as the ETO Show in Birmingham, England, the International Lingerie Show and Venus Berlin.

For more information on Hustler Lingerie, Hustler Costumes and Hustler Men's Underwear, email sales@hustlerlingerie.com or call (212) 710-1860.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


WIA Profile: Kate Hodgson-Egan

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!