Shari Beaumont, Wayne Hentai Form Plan 9 Publicity Agency

LOS ANGELES — Shari Beaumont and Wayne Hentai have started Plan 9 Media Group, a publicity agency for the adult entertainment industry.

Beaumont, who worked in music industry publicity before entering the adult industry, will lead Plan 9's promotions and media sponsorship efforts. Hentai, a freelance business writer who later moved to writing professionally on the adult industry, will take charge of the public relations needs of the company's clients.

"Wayne and I have worked together on projects in the past," Beaumont said. "It just made sense to combine our knowledge of the industry to create a company that offers the best in media relations solutions."

Beaumont's experience in publicizing her clients, her knowledge of product sponsorships and her role in organizing the media on the red carpets for adult-industry promotional parties will add expertise to the agency, Hentai said.

"While I've built the names of my clients through my solid relationship with the media, working together with Shari means we can offer our clients more than just public relations," Hentai, said. "With our combined efforts, Plan 9 Media Group offers promotional campaigns as well as media coordination during events to complement our publicity efforts."

Plan 9 Media Group offers established adult businesses an opportunity to augment their existing promotions and public relations departments. Smaller companies, who do not have the resources to maintain an in-house publicity department, will be able to draw on the expertise of the company.

According to Hentai, the adult industry is evolving and successful companies, like their mainstream counterparts, understand they are in the entertainment industry and need to put their efforts into public relations and publicity.

"However, to understand adult you need to spend time working in it. Publicity agencies with a mainstream orientation do not have that knowledge, and freelancers in the adult industry often lack a background outside of adult. Shari and I bring real-world publicity and public relations experience as well as our years of involvement in this industry to Plan 9 Media Group — it's what sets us apart from the pack."

For more information contact info@plan9mediagroup.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2026 XBIZ LA Conference Schedule Announced

XBIZ is pleased to announce the release of the full show schedule for the XBIZ 2026 conference, set to take place Jan. 12-15 at the Kimpton Everly Hotel in Hollywood.

Needemand Joins ASACP as Corporate Sponsor

French startup company Needemand has signed on as the latest corporate sponsor for Association of Sites Advocating Child Protection (ASACP).

Grooby Kicks Off 30th Anniversary With Aubrey Kate Return

Two-time XMAs Trans Performer of the Year Aubrey Kate returns to Grooby for the first time since 2017, starring alongside Chris Epic to mark the commencement of the studio’s 30th anniversary year.

Octavia Red Stars in 'No Need for Men' From Futanari XXX

Octavia Red stars with Ava Amira in “No Need for Men Pt. 1,” from Futanari XXX, directed by studio honcho Romero.

Sofie Marie Fronts Latest From MYLF

Sofie Marie stars with Gunnar Bishop in the latest release from MYLF.

Penny Barber Stars in Latest Episode of 'Mommy's Boy'

Reigning XMAs MILF Performer of the Year Penny Barber stars with Emma Rosie and Axel Haze in the latest episode of Adult Time series “Mommy’s Boy,” titled “A Family That Nudes Together, Stays Together.”

Utah State Legislator Proposes New 'Porn Tax'

A Utah state senator introduced a bill on Monday that would impose a 7% tax on the gross receipts of adult websites doing business in that state, plus require adult sites to pay an annual $500 fee.

'Fan Fav' XMA Award Categories to Be Presented at X3 Expo

In a move sure to electrify fans and creators alike, fan passion will take center stage Saturday, Jan. 17, when the winners of the 2026 XMA Fan Favorite categories are revealed, transforming the closing night of X3 Expo into the event’s most buzzworthy moment.

Sophia Locke, Max Fills Star in Latest From New Sensations

Sophia Locke and multi-XMAs winner Max Fills star in the latest release from New Sensations.

Angel Windell, Cherry Candle Topline Latest 'Lesbian Love Stories'

Angel Windell and Cherry Candle headline the 11th volume of "Lesbian Love Stories" from Girlfriends Films.

Show More