Shari Beaumont, Wayne Hentai Form Plan 9 Publicity Agency

LOS ANGELES — Shari Beaumont and Wayne Hentai have started Plan 9 Media Group, a publicity agency for the adult entertainment industry.

Beaumont, who worked in music industry publicity before entering the adult industry, will lead Plan 9's promotions and media sponsorship efforts. Hentai, a freelance business writer who later moved to writing professionally on the adult industry, will take charge of the public relations needs of the company's clients.

"Wayne and I have worked together on projects in the past," Beaumont said. "It just made sense to combine our knowledge of the industry to create a company that offers the best in media relations solutions."

Beaumont's experience in publicizing her clients, her knowledge of product sponsorships and her role in organizing the media on the red carpets for adult-industry promotional parties will add expertise to the agency, Hentai said.

"While I've built the names of my clients through my solid relationship with the media, working together with Shari means we can offer our clients more than just public relations," Hentai, said. "With our combined efforts, Plan 9 Media Group offers promotional campaigns as well as media coordination during events to complement our publicity efforts."

Plan 9 Media Group offers established adult businesses an opportunity to augment their existing promotions and public relations departments. Smaller companies, who do not have the resources to maintain an in-house publicity department, will be able to draw on the expertise of the company.

According to Hentai, the adult industry is evolving and successful companies, like their mainstream counterparts, understand they are in the entertainment industry and need to put their efforts into public relations and publicity.

"However, to understand adult you need to spend time working in it. Publicity agencies with a mainstream orientation do not have that knowledge, and freelancers in the adult industry often lack a background outside of adult. Shari and I bring real-world publicity and public relations experience as well as our years of involvement in this industry to Plan 9 Media Group — it's what sets us apart from the pack."

For more information contact info@plan9mediagroup.com.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Court Approves Class Action in Labor Claims Against VMG

A U.S. district court has granted class certification in a civil lawsuit filed against Vixen Media Group (VMG) by retired performer Kenzie Anne, making it possible for additional performers to join in a class action against the company.

2026 Pornhub Awards Nominees Announced

The list of nominees has been revealed for the eighth annual Pornhub Awards, which will be held May 27 in Los Angeles.

AEBN Publishes Popular Searches by Country for February, March

AEBN has released the list of popular searches from its straight and gay theaters, by country, for February and March.

Andi Avalon, Madelyn May Front Latest From New Sensations

Andi Avalon and Madelyn May star in the latest release from New Sensations.

Elly Clutch Makes Her Debut as Brazzers Exclusive

Multi-XMAs winner Elly Clutch makes her debut as a Brazzers exclusive alongside Jordi El Niño Polla in the studio's latest release, titled "As If You Can Handle Elly."

Aleksa Mink Fronts Latest From Pure Taboo

Aleksa Mink stars with Jason Sarcinelli in the latest release from Pure Taboo, titled "What She Would Have Wanted."

BranditScan Rolls Out 'UrLinks' Platform Feature

BranditScan has introduced its new UrLinks homepage feature for creators.

Lana Smalls Headlines 4th 'My Horny Step-Sister' From Reality Junkies

Lana Smalls toplines the fourth volume of "My Horny Step-Sister" from Mile High Media studio imprint Reality Junkies.

UK Outlaws Content Featuring Choking, Adults Portraying Underage Characters

The U.K.’s Crime and Policing Bill received final passage in Parliament on Monday, including provisions criminalizing depictions of “non-fatal strangulation” as well as sexual content in which adults portray underage characters.

Grooby Launches 30th Anniversary Campaign

Grooby is celebrating its 30th anniversary with a showcase campaign featuring 30 of the studio's newest models.

Show More