Adam & Eve Pictures Announces Restructuring

Steve Javors
HILLSBOROUGH, N.C. — Effective July 1 at its office in Chatsworth, Calif., Adam & Eve Pictures has slated a number of corporate changes scheduled to take place in order to “improve communication, creativity and collaboration” between its two offices.

“Our goal was to dramatically increase sales through the Chatsworth office,” Adam & Eve Pictures General Manager Bob Christian said. “We did indeed increase sales in 2007 during an otherwise declining market, but the trends at this time in the general economy and the entertainment industry as a whole are impacting us as well.”

Order fulfillment will be taking place out of the company’s warehouse in Hillsborough, N.C. While key players remain in place, their roles have changed. Peter Reynolds now will focus on licensing worldwide movie rights and Ryan Thomas will move into the DVD sales division. Bruce Whitney remains as production coordinator and Meredith Christopher as executive producer.

“There have been other benefits to having a west coast presence, in addition to the increase in DVD sales and licensing revenue,” Christian said. “We have successfully attracted talent such as Adam & Eve contract stars Bree Olson, Ava Rose and Kayden Kross. We have been closer to our productions and developed relationships such as the one which lead to ‘RollerDollz’ with partner Zero Tolerance. We will still have a presence on the west coast just a smaller footprint.

“We will work to maintain the benefits of the west coast office that we have seen, while reducing our overhead. It is a business decision,” he says.

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