Home > News > Playboy Plans Move Into Gay Market With Cable VOD • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Playboy Plans Move Into Gay Market With Cable VOD

Playboy Plans Move Into Gay Market With Cable VOD
Get XBIZ News
XBIZ Research
Will Porn Valley move across the state line to Las Vegas?
Yes
  50.84%
No
  49.16%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
XBIZ 360 - Jan. 13-16, Los Angeles
Friday, May 9, 2008    Text size: 
LOS ANGELES — Playboy Enterprises is planning a move into the gay market with softcore cable video-on-demand, XBIZ has learned.

With a working title of Gay Targeted VOD Package Service, Playboy plans to initially offer Time Warner Cable subscribers 20 hours of gay male programming. The service is slated to begin operating next month.

Although the Playboy brand has been linked with heterosexual men’s entertainment since its magazine's first issue in 1953, the company now describes itself more generally as "valuing sexiness and style" and is seeking more ways to diversify and boost its revenue.

Earlier this week Playboy said revenue dropped 8 percent compared to year-ago quarterly figures, with domestic TV revenue down by $2.6 million in the first three months of the year.

XBIZ learned of the move into the U.S. gay market in a letter dated March 31 to Time Warner Cable Vice President Melinda Witmer from Playboy President Bob Meyers, which added an amendment to its affiliation with the nation’s largest cable company.

According to the memo obtained by XBIZ, Playboy will offer “professionally produced adult programs selected by Playboy, targeted to the male gay community, edited to a standard no more explicit” than softcore pornography.

Each program in the package “may depict erect genitalia, male-on-male fellatio and simulated or implied sexual intercourse.”

But, according to the memo, content “shall not depict actual anal penetration, licking or anal sexual play of any kind.”

Male ejaculation and forced bondage also will be off limits.

Playboy officials did not immediately return phone calls to XBIZ.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

OPINIONS & VIEWS

Paving the Way: Adult Video Provide Empowerment for Plus Size Fans

With more attention being given to the plus size market (BBWs) it’s interesting to note that marketers, distributors and makers of adult merchandise, whether it be adult movies or novelties, must... More »

Are You a Pornographer?

At a party a few weeks back, one of my older sisters introduced me to a friend of hers in part by identifying me as “a successful Internet pornographer.” After the obligatory grimace and sigh,... More »

Sexy Comes in All Sizes

It all goes back to Rubens. You remember — Peter Paul Rubens. He was that Flemish/Baroque painter dude (from the 17th century, for all of you wannabe historians out there), who regularly paid homage... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

Exxxotica New Jersey

Nov 07 - Nov 09
Edison, New Jersey

MONETISEZ 2014

Nov 22 - Nov 22
Aix-en-Provence, France

Dutch Webmaster Meeting

Dec 13 - Dec 13
Amsterdam, Holland

ANME Show

Jan 12 - Jan 13
Burbank, California
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!