2257 Compliance Statements Continue to Trickle In

Matt O'Conner
LOS ANGELES — While adult companies are no longer flooding webmaster boards with statements concerning their efforts to ensure compliance with 2257 record-keeping and labeling requirements, announcements are trickling in.

In an effort to keep webmasters informed, XBiz has compiled a top-line view of 2257 compliance statements not previously covered by XBiz.

Please note that XBiz makes no assertions concerning legal issues attached to these announcements and, as always, suggests consulting with an attorney.

Fetish Club

  • Using only hosted marketing methods for its Cash Fetish program.
  • Continuing to use both softcore and hardcore banners, but does not intend to release model information.
  • FlyntDigital

  • Announced that all of its promotional tools and tours are fully compliant with the 2257 regulations and you can feel confident in using Hustler pre-approved content.
  • Has only authorized use of pre-approved content appearing on FlyntDigital.com.
  • Homegrown Video / Xplor / New Destiny

  • Has ensured that all records are properly maintained, indexed and cross referenced.
  • Providing online stores that feature Homegrown products with softcore versions of its box covers for display.
  • Requiring webmasters to use only softcore banners, pictures and clips for galleries. Those wishing to design their own banners and templates must first get design approval.
  • iWantU.com

  • Removed all promotional banners deemed sexually explicit from its websites, servers and networks.
  • Providing U.S.-based affiliates with banners showing limited nudity only.
  • Automatically replacing all hosted banners with 2257 compliant ones, with no need to replace any code.
  • JuicyBucks

  • Providing U.S. affiliates with nonexplicit banners.
  • Deleting some sites and reworking others with new tours and content.
  • All discontinued sites will be redirected to a site of a similar niche with linking code.
  • Sites being retired include: Schoolyard Sex, Two Dollar Hooker, Penile Gains and Cunt Soup.
  • Sites being reworked include: Arse Shafters, Gold Coast Models, Wild Sins and Disco Hoes.
  • Platinum Bucks

  • Uploaded new free content and ensured all existing content in its free content area is compliant.
  • Requiring affiliates to remove Platinum Bucks nonexclusive, older content and replace it with newly provided content.
  • Removed banner content that was not 2257 compliant and created new banner materials.
  • Assigned an exclusive account manager has been assigned to every webmaster inside the webmaster stats area and added a new designer to create compliant material for webmasters.
  • Providing model records in encrypted file format, which will be available for download inside webmaster tools. This file will be continuously updated.
  • Providing a phone number for webmasters to gain access to files in the event of a 2257 investigation.
  • Private Cash

  • Will not release personal information on models to webmasters for the foreseeable future but will continue working on a solution to get webmasters compliant.
  • Requesting that U.S. affiliates remove all hardcore content.
  • Sexcontents.com

  • Closing shop.
  • S.I.C.Cash

  • Requested that webmasters remove all free sexually explicit content images, banners or tour screen shots.
  • Releasing new, fully compliant free content as soon as possible.
  • Pulling down some hosted galleries and redirect traffic to similar, compliant hosted galleries and/or site tour.
  • Creating 2257-compliant banners and promotional materials.
  • Closing sites that have not responded to emails and certified letters requesting new documentation.