Ruprecht will be FalconBucks' first dedicated affiliate liaison, and besides working with webmasters, she told XBIZ she plans to revamp the FalconBucks program.
"Some affiliate programs have been a little slow in catching up with the learning curve," she said. "I want to help us make more content aimed at webmasters."
Ruprecht explained that Falcon's focus on full-length movies sometimes makes it difficult for webmasters to promote. She plans to change that by offering more easy-to-digest content.
"We will create any content a webmaster needs," she said, adding that if webmasters need a selection of free-hosted galleries to promote, they need only call or email her, and Falcon will build customized content for them.
Ruprecht's resume includes stints at Naked Sword and Cybersocket — jobs she credits for helping her build a respected reputation in the GLBT market — as well as her most recent gig at billing services company Epoch.
She praised Falcon's high-profile brand name.
"I'm ecstatic to be working with such a powerhouse brand," she said. "Everybody knows this brand, gay or straight."
Ruprecht can be reached via email at Holly@FalconStudios.com or by phone at (310) 425-6036.