Zeus Electrosex CEO Ari Suss touted the deal as a huge step up for his company's brand.
“Peekay’s large number of retail stores will surely help bolster the Zeus Electrosex brand,” Suss said. "Peekay has over 20 stores in the Puget Sound area, with another eight in the Los Angeles market. With our hot new packaging, the Zeus line should make an impressive debut in Peekay stores. And Zeus is currently gaining wider general acceptance among adult retailers and distributors.”
Zeus Electrosex specializes in sexual pleasure devices that send gentle waves of electric current directly through erogenous zones. Most of their toys resemble medical equipment, with wires, antennae and electrodes.