Google Helps Find Child Victims

LOS ANGELES — Internet search giant Google is helping the National Center for Missing & Exploited Children (NCMEC) by developing software to automate child pornography investigations.

The cooperative partnership is a natural as technology plays a central role in the success of NCMEC's efforts to combat child pornography.

Google's Dr. Shumeet Baluja and his team created the new video and image search tools to help NCMEC track down child predators and victims of child exploitation.

"One of our core strengths here at Google is our ability to manage and organize immense amounts of information – whether it's text, image, audio, or video – and make it more useful and accessible for users," Baluja said. "As a member of Google's research group, I realized that NCMEC had an immediate need for some of our research-stage technology."

According to a statement issued by NCMEC, its Child Victim Identification Program (CVIP) analysts have reviewed more than 13 million child pornography images and videos to identify and rescue children in cooperation with federal law enforcement.

"Criminals are using cutting-edge technology to commit their crimes of child sexual exploitation, and in fighting to solve those crimes and keep children safe, we must do the same," said Ernie Allen, president and CEO of NCMEC. "That is why we are so grateful to Google for providing new tools that will enable the National Center to better serve law enforcement in battling exploitation and rescuing children."

The Google technology eases the process of sorting and identifying files that may contain child pornography by comparing them to known CP images and videos.

"At Google, we are focused on creating innovative technology to organize information and have expertise in computer processing of images," Alan Eustace, Senior Vice President of Engineering and Research at Google, said. "The tools we've built for NCMEC will allow its analysts to more efficiently and accurately manage the task of sifting through the videos and images they have collected."

Google has been a member of the Technology Coalition and the Financial Coalition Against Child Pornography since 2006 and has also donated a Google Search Appliance, Google Earth Enterprise, and in-kind advertising through Google Grants to further support NCMEC's programs and mission.

The nonprofit National Center for Missing & Exploited Children works in cooperation with the U.S. Justice Department and operates a CyberTipline that has handled more than 570,000 leads covering more than 140,900 missing child cases, which resulted in the recovery of more than 124,500 children since the organization's founding in 1984.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Pearl Industry Network Launches 'TrustLink' Verification Platform for Creators

Trade group Pearl Industry Network (PiN) has launched TrustLink, its free verification platform for creators.

UPDATED: Supreme Court Rejects Tariffs, Trump Responds

The U.S. Supreme Court on Friday ruled against the Trump administration’s sweeping tariffs, which have significantly impacted the pleasure industry, prompting the president to announce a new tariff strategy as a workaround.

FSC Updates Complaint in Tennessee AV Case, AG Motions to Dismiss

The Free Speech Coalition this week filed an amended complaint in its lawsuit challenging the Protect Tennessee Minors Act as unconstitutional, in response to which the Tennessee attorney general motioned for dismissal of the case.

Cherie DeVille Joins Woodhull Freedom Foundation 'Free Speech' Panel

Multi-XMAs winner Cherie DeVille will join the upcoming Woodhull Freedom Foundation panel series "Fact Checked by Woodhull," addressing free speech on Feb. 26.

Wisconsin AV Bill Moves Ahead, Minus Anti-VPN Provisions

The Wisconsin state Senate on Wednesday advanced a bill that would require adult websites to verify the ages of users, but approved an amendment striking proposed language that would have required sites to block virtual private network traffic.

Pineapple Support Introduces 'Wellbeing by PS' Service

Pineapple Support has debuted its new Wellbeing by PS service, providing mental health support packages for companies and agencies.

MyMember.site Integrates Bluesky Functionality

MyMember.site has added Bluesky features to its website management platform.

GirlsDoPorn Defendants Ordered to Pay Victims $75.5 Million

A federal court has ordered former GirlsDoPorn owner Michael Pratt and his co-defendants in the GDP sex trafficking case to pay restitution totaling $75,568,283.47 to 106 victims.

SWR Data Publishes 'Clip Trend' Report

Adult industry market research firm SWR Data has published a report on clip platform performance and sales.

Another German Court Rejects Blocking Orders Against Pornhub, YouPorn

A German court has blocked the Rhineland-Palatinate Media Authority (MA RLP) from forcing telecom providers based within the court’s jurisdiction to cut off access to Aylo-owned adult sites Pornhub and YouPorn.

Show More