Home > News > Hustler Europe Set to Unveil Pay-Per-View Scenes on DVD Program • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Hustler Europe Set to Unveil Pay-Per-View Scenes on DVD Program

Program allows retailers to cash in on DVD pay-per-view scenes, track marketing information
Hustler Europe Set to Unveil Pay-Per-View Scenes on DVD Program
Get XBIZ News
Apr 12, 2008 12:00 PM PDT    Text size: 
KREFELD, Germany — Hustler Europe will launch its new Hustler PAG View Loyalty Marketing Program at the erotika 2008 trade show to be held in Cologne, Germany, on April 25-26.

IT company Perpetual Action Group developed PAG View technology, which allows content providers to include bonus scenes onto DVDs that users can access only by using a code. The code is obtained when the user calls or texts a telephone number given on the DVD, either via mobile phone or landline, and pays a fee. The viewer then enters the code via the DVD player remote control to open the scene.

“Locked Content” DVD technology has been in use in Europe for several years, and recently adult producer Harmony Films introduced a PAG View Pay-Per-View bonus scene in the European DVD release of “Young Harlots: In Detention.” However, the U.S. version will not include the PPV scenes but later U.S. releases will offer PAG View technology.

Hustler first started using the technology in DVDs that were distributed in its magazine in Holland. In January, PAG View approached Hustler Europe, which led to development of a marketing loyalty program with refined technology that will be exclusive to Hustler.

Hustler Europe Managing Director Helen Clyne worked with PAG View’s Head of Distribution, Matthew Hicks and Hustler Europe’s CEO, Jeff Hawkins to develop the program.

PAG View technology is the only “locked content” solution in the world that offers Pay-Per-View functionality. All other “locked content” systems only have a single release code rendering them in effect Pay to Own or Pay Once Watch Many. PAG View requires the viewer to pay each time the scene is viewed.

Revenue generated by the PAG View PPV scenes will then be split three ways between Hustler, PAG View and the retailer, after any charges are deducted by the telecom carrier.

“The problem with all other “locked content” systems is that the only beneficiaries of the revenue streams generated are the content providers,” Clyne told XBIZ. “You know “locked content” is a great technology but what we’d been looking for — for a long time — is something new where the retailers can also earn money with us. If I were a video store owner, I’d say, ‘Why the hell should I sell, rent or give away these DVDs if I’m not earning anything? After a long and painful search we are delighted to have found PAG View and to have worked with PAG to enable all involved in the distribution chain to share in the revenue generated.”

"PAG View technology is now available Europe wide and plans to be available globally in the near future."

From there, the PAG View DVD will allow retailers to track consumer information gathered when viewers pay to access the bonus scenes. This will be the first time statistics based upon end-user behaviour patterns will be available to our industry.

“We can pinpoint from the codes the location of the store, and even identify the salesperson that gave out the disc,” Clyne said. “You can use it as a tool to analyze how different store locations are performing, or you could give incentives to your store staff, because you can track all of these statistics online in real time.”

Clyne also pointed out that while other content producers may view DVDs as a dying format, Hustler believes that DVDs are still viable, considering that most consumers own a DVD player. In addition to the market saturation of the DVD player the DVDs themselves have become far cheaper to manufacture and are now viable as media for promotional giveaways as well as their traditional application for films.

“If you think about the DVD-player penetration on the market, it’s at the highest point it will ever be,” Clyne said. “Every household has at least one DVD player, so as far as we’re concerned, the DVD as a medium is still a fantastic vehicle for providing content.”

A presentation outlining the Hustler PAG View Loyalty Marketing Program will be the first presentation in the Conference room on April 25, during the erotika show in Cologne, Germany.

The company will also be exhibiting a line of Blu-ray DVDs, as well as Hustler fashion apparel and other products on the Hustler stand.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

Cam World: Camming and Toys Go Hand in Hand

There is nothing more satisfying than pleasure, especially if it is sexual. The size or the presentation of the stimulus does not matter if the sensations and tension the body receives transform the way... More »

Cam World: Injecting Personality Into Your Room

Since the last issue of Cam World, I’ve made some significant life changes. I’m working from Colombia now. This was a decision that was not entered into lightly, but change gives you a chance... More »

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer. Scammers are constantly looking for... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

EXXXOTICA Denver

Mar 31 - Apr 02
Denver, CO.

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!