The site division will allow new customers to subscribe to one preferred site or select a combination of sites with different options, paying for just the content they want.
Content on the abbywinters.com site features natural amateur Australian girls, shot in their regular clothes, in their own bedrooms or outdoors, in exclusive material shot by the in-house all-female crew. The company has been increasing production since July when it opened a satellite office in Sydney, and now releases exclusive and original content daily in three niches. Plans call for the total volume of content to increase further, on the websites and also in the company’s lines of DVDs, video-on-demand offerings and other media projects in development.
There are more changes in the works, according to abbywinters.com CEO Garion Hall.
"Next up, we're tackling a complete site redesign, look and feel," Hall told XBIZ. "We'll be producing the same high quality content, with the same reliable delivery mechanism, but with a look that will be more pleasing to the eye, more fun and more interactive. It'll help us recruit models, gain new customers, retain members, and expose our brand to entire new audiences — perhaps even jump the curve to mainstream. Our campus in Melbourne, Australia has just increased by another building for our slick post production and web development facility. We're recruiting new senior management positions, as well as more support staff.
"We have a new line of DVDs being launched soon, and we're working on additional websites to add to our network as well."
For more information, visit abbywinters.com. Current subscribers seeking specific information about the site split can consult this FAQ page.