Playboy Finalizes Sale of Andrita Media Center for $12M

LOS ANGELES — Playboy has sold its 106,000-square-foot media center to Broadcast Facilities, a company headed by former Pixar Animation Studios executive Simon Bax, for $12 million.

The facility provides network origination, playback and satellite uplinking to three television production stages. The facility also has a radio studio and 70,000 square feet of office, editing, dressing and support space.

Playboy first publicly announced the sale of Andrita studios in CEO Christie Hefner’s fourth quarter earnings report, issued in February.

Included in the media center’s sale was the services of Broadcast Cable Services President Bill Tillson, the Playboy consultant who served as the studio’s general manager and oversaw the design of Andrita Studios. He joins BFI as president and COO.

Andrita has the ability to transmit 21 cable networks, including 5,000 hours of live programming per year. The studio’s clients include MGM, Hallmark Channel, SiTV, The Tennis Channel, The Africa Channel and Playboy.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Naughty America Launches AR Video Format 'Shows' on Real Girls Now Platform

Naughty America has launched "Shows," a new AR video format, on its Real Girls Now platform.

Alexis James Makes Her Kink.com Debut

Alexis James has made her Kink.com debut alongside Vince Karter in "Three Hole Domination."

Eris Jolie, Leah Hayes Front Latest From TransAngels

Eris Jolie and Leah Hayes star with Baxxx in the latest release from TransAngels, titled “Varsity Vixens.”

Olivia Del Rio Returns to Dorcel for 'PL4Y Vol. 2'

Olivia Del Rio stars in the new Dorcel title “PL4Y Vol. 2.”

Eve Sweet Leads Dorcel's 'Couture No. 3'

Reigning Euro XMAs Female Performer of the Year Eve Sweet headlines the latest release from Dorcel, titled “Couture No. 3.”

AEBN Reveals Ariel Demure as Top Trans Star for 2025

AEBN has revealed its top 10 trans stars list for 2025, with reigning XMAs Trans Performer of the Year Ariel Demure landing atop the leaderboard.

YourPaysitePartner Rebrands as Paysite.com

YourPaysitePartner has officially been rebranded as Paysite.com.

SWR Data Announces 2026 'State of Creator' Winter Report

Adult industry market research outfit SWR Data has announced that it will release data from its annual State of the Creator survey at an XBIZ LA workshop, taking place at the Kimpton Everly Hotel.

Holly Randall Launches Marketing Firm, Signs Stripchat Deal

Holly Randall has launched her new marketing firm, Holly Randall Agency, and signed the agency’s first deal with Stripchat.

Agatha Vega Returns to Dorcel for 'Agatha's Secrets'

2024 Euro XMAs Performer of the Year Agatha Vega stars in the new Dorcel title “Agatha’s Secrets.”

Show More