Playboy Finalizes Sale of Andrita Media Center for $12M

Steve Javors
LOS ANGELES — Playboy has sold its 106,000-square-foot media center to Broadcast Facilities, a company headed by former Pixar Animation Studios executive Simon Bax, for $12 million.

The facility provides network origination, playback and satellite uplinking to three television production stages. The facility also has a radio studio and 70,000 square feet of office, editing, dressing and support space.

Playboy first publicly announced the sale of Andrita studios in CEO Christie Hefner’s fourth quarter earnings report, issued in February.

Included in the media center’s sale was the services of Broadcast Cable Services President Bill Tillson, the Playboy consultant who served as the studio’s general manager and oversaw the design of Andrita Studios. He joins BFI as president and COO.

Andrita has the ability to transmit 21 cable networks, including 5,000 hours of live programming per year. The studio’s clients include MGM, Hallmark Channel, SiTV, The Tennis Channel, The Africa Channel and Playboy.

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