"All of us at HDK are excited to be part of this new venture with zBUCKz, and to finally be able to reach a worldwide market that has been asking for this type of content," Hot Desert Knights founder Bill Gardner said. "[zBuckz’s] CJ and Danny have done an outstanding job designing these new sites, and we know that these sites will fill the growing demand for streaming and downloadable gay XXX films in an easy-to-use format."
HDKCentral.com features two paysites geared toward the noncondom niche: HDKRaw.com and HDKMen.com. Content includes photos and video from HDK extensive library of videos, which can be downloaded. There is also exclusive streaming video shot exclusively for the web.
There are also links to associated studios, which offer cross-marketing potential to other markets and feature content from Raging Stallion Studios, Pistol Media, Jake Cruise, CzechBoys, FratBoys and Treasure Island Media, as well as zBuckz’s own Boykakke.com.
“We launched [the sites] this week with some affiliates to test, and they’ve been selling like mad,” zBuckz CEO CJ told XBIZ.
"We designed the sites to be intuitive, surfer friendly and easy to navigate,” CJ added. “We currently update the network with three video and four photo updates per week, so these sites are going to retain members like crazy."
The sites were designed by CJ and zBuckz CFO DannyZ, and according to DannyZ, have been converting at a ratio of 1 in 35.
Though zBuckz affiliate program caters primarily to the gay Asian niche, CJ and DannyZ intend to use their experience in niche marketing to expand HDK’s presence in the online arena to new, untapped audiences.
“Over the past 10 years, HDK has produced everything from hardcore to softcore content showcasing real men, twinks, muscle men, bears, the ‘boy next door’ and Euro Boys in bareback, fisting and solo scenes,” Gardner said.
“In order to build an effective network of websites to properly highlight this content, we needed a company with proven expertise in website design and an impeccable reputation amongst webmasters and affiliates,” Gardner added. “We believe we have found these credentials in DannyZ and CJ of zBuckz. We look forward to working with zBUCKz to build the largest ever network of bareback sites.”
In February, Hot Desert Knights became the first noncondom studio to require industry standard HIV/STD testing through industry healthcare provider Adult Industry Healthcare (AIM) and also practices sero-sorting (pairing models with the same HIV status) of models on-set. A disclaimer is posted on the front page of the HDK paysites stating that the content displayed is for the purposes of fantasy only.
In March, zBuckz entered into the noncondom market with a new video from their Boykakke Films DVD line, titled “Raw Asian Holes.” While shooting exclusively in Asia, zBuckz also requires testing and sero-sorting with their models.
Webmaster can sign up at for HDKCentral.com at the zBuckz affiliate website. Affiliates receive revshare at up to 60 percent and pay-per-signup at up to $40 per sale. A full range of promotional tools will soon be available.
Plans for more paysites are already underway and, according to DannyZ, will be aimed at various niches such as fisting, bears and Euro guys, among others.
“Expect great things to come," DannyZ said.