The newest addition to the company’s line of toys is made from a nonporous elastomer material that the company first used in a line of cock rings. The rings became Spartacus’ best-selling product in 2006 and 2007.
“Our elastomer cock rings were selling so well, we decided to use our elastomer to make a new kind of toy,” Spartacus President Stephen Bergquist said. “Spartacus engineers made the sParta from a firmer, denser elastomer compound than the popular elastomer cock rings, so it is more rigid than the stretchy rings.”
The sParta is phthalate and latex free, and nontoxic. The toy also features a narrow base and easy-to-grip phalange.
Nongender-specific packaging creates cross-marketing opportunities for the sParta to be sold either has a prostate stimulator or a G-spot toy.