Monday, Mar 24, 2008    Text size: 

The video is available on YouTube and also on the ASACP MySpace page, and features Daniels explaining the RTA label, as well as encouraging to parents to installing filtering software on their computers.

“Being involved in the PSA for the RTA label was not just something that I wanted to do, but something I felt was an obligation,” Daniels said. “Making the decision to be a part of the adult entertainment industry comes with many responsibilities and I hoped that by taking an active role in protecting minors that others in my business would follow my lead.

“The RTA label is important not only in shielding children from age inappropriate material, but also for the future of the business,” Daniels added. “I am hoping this PSA will educate people and enable them to do their part for the benefit of everyone."

The RTA label is a unique string of “meta data” which can be inserted into the computer code of any website. Parental filtering software recognizes the tag and prevents children from viewing age-inappropriate material. The RTA label is free and universally available. Launched in November 2006, the program now has over four million page link-ins.

“We are so thrilled with the support that RTA has been receiving; now it’s time to let parents know what the adult industry is doing to protect their children from viewing age-inappropriate materials,” ASACP CEO Joan Irvine said.

“In addition, we will be sharing the PSA with lawmakers in D.C. to show the adult industry’s commitment to protecting children,” Irvine added. “Daniels very kindly donated her time to help us create the video and we look forward to working with other adult film stars on future PSAs.”

A video clip produced by ASACP from a press conferences last summer has received more than 100,000 views on YouTube and, Irvine said, there are plans for future PSAs to be available in formats for use on cable networks and DVDs.

Complete information about the RTA label and how to use it is available at the RTA website.