Intermix Agrees to Settle N.Y. Adware Suit

CALABASAS, Calif. — In a settlement that is expected to send a big message to the online advertising business, Intermix Media Inc. said Tuesday it has agreed to pay $7.5 million to settle a lawsuit brought by N.Y. Attorney General Eliot Spitzer accusing the company of peddling spyware.

The Calabasas, Calif.-based Internet advertising and social networking company admitted no wrongdoing in the settlement with the state of New York; however, it agreed to permanently end distribution of its adware, redirect and toolbar programs.

Under the settlement agreement, Intermix would pay the fine over three years and hire a chief privacy officer.

Intermix, which said it stopped distributing the programs in April, claimed that some of the applications that imbed themselves in users’ computers were left over from the company’s prior business as eUniverse Inc., which was de-listed from the Nasdaq in 2003 because of accounting improprieties.

Spitzer’s lawsuit sought to stop Intermix from secretly distributing the programs and to force it to forfeit illicit gains. It was based on New York’s general business law, which prohibits false advertising and deceptive business practices, and on common law prohibiting trespassing.

The attorney general’s office estimated that more than 3.7 million Intermix programs were downloaded onto the computers of New Yorkers alone and onto tens of millions of PCs in other states. General business law permitted Spitzer to seek penalties of $500 per violation.

Separately, Intermix reported a fourth-quarter loss of $409,000, or a penny a share, on revenue of $24.1 million. The company said it had reserved $6.9 million to cover the Spitzer litigation.

“As previously indicated by the company, distribution of downloadable applications has not been central to current management’s vision for the future of Intermix and was not material to the company’s 2006 forecasts,” the company said in a release.

Intermix stock has taken a beating since the company first disclosed Spitzer’s investigation of its practices, falling more than 50 percent since March.

In midday trading Tuesday, it saw a gain of 42 cents at $6.52 on the American Stock Exchange.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Roald Riepen Steps Down as CEO of IMC

Roald Riepen, CEO of International Media Company (IMC), is stepping down as CEO.

Ofcom Sets Timeline for Enforcing 'Extreme' Content Rules

U.K. media regulator Ofcom plans to begin enforcing new laws criminalizing certain “extreme” adult content online, but will first hold a consultation in early 2027 before providing updated guidance for sites and platforms.

FSC Publishes Guidance on New UK Pornography Laws

The Free Speech Coalition (FSC) has published information for its members on the United Kingdom's recently passed pornography laws, which take effect next week.

Brazil Issues Guide to Digital Safety Compliance

Brazil’s National Data Protection Agency (ANPD) published on Wednesday a new guide outlining online providers’ child-protection responsibilities under the Digital Statute for Children and Adolescents (Digital ECA), which requires adult websites to age-verify users located in Brazil.

AEBN Publishes Popular Searches by Country for August, September

AEBN has released the list of popular searches from its straight and gay theaters, by country, for August and September.

2027 XBIZ Exec Awards Nominees Announced for Adult Entertainment Edition

XBIZ is pleased to announce the nominees for the adult entertainment industry edition of the 2027 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Friday, Jan. 8, in conjunction with the XBIZ 2027 event series.

Pineapple Support to Host 'Effective Parenting' Support Group

Pineapple Support is hosting a free online support group for performers with children.

XMA Nominations Party Set for Nov. 17 at Avalon Hollywood

A night that sets the stage for the flagship XMAs, this year’s nominations reveal party will take place at Avalon Hollywood on Tuesday, Nov. 17, with red-carpet arrivals starting at 8 p.m.

BrattyGirls.com Launches Through PAYSITE

Producer Robert Peru has launched his newest membership site, BrattyGirls, through PAYSITE.

Arcom Issues Warnings to 3 Adult Sites Over Age Verification

French media regulator Arcom has issued formal notices to the operators of three adult websites that the agency says have failed to implement age verification as required under French law.

Show More