The survey was conducted by marketing research firm Harris Interactive in August and September 2006. In total, more than 26,000 respondents in 26 countries were surveyed. A random sampling of participants in the 16-years-plus and 18-years-plus age categories were sent email invitations to respond to the survey questionnaire.
Durex commissioned the study in order to gain insight into consumer trends, with a holistic focus on sexual well being as it affects overall well being. Findings also indicate global trends in sexuality.
Results indicated that 60 percent of respondents thought that sex was a “fun, enjoyable and vital” part of life, but only 44% indicated that they were totally satisfied with their sex lives. Findings indicated that as people age, they become less satisfied with their sex lives, with men more so than women.
In the physical well-being portion of the survey, 48 percent of respondents said that they usually orgasm with intercourse. The study showed that twice as many men have regular orgasms (64 percent), compared to women.
Also, 24 percent of men have difficulties getting an erection, and 29 percent have trouble maintaining an erection.
Sexual activity overall peaked for respondents between the ages of 20-34. Those still having sex past age 65 said they were having it more than once a week.
The study also indicated a trend toward intimacy and romance playing a more important role — 82 percent of respondents said that they felt more sexual satisfaction when they felt respected by their partner during sex.
Other emotional factors indicated by the study found that 39 percent said they would like more romance, 36 percent wanted more quality time, 31 percent wanted more fun and better communication, and 29 percent would like a higher sex drive. Overall, 37 percent said they would like to be less tired and stressed out.
An important indicator for retailers of adult products — 66 percent said they do not use products to enhance their sex lives, but 50 percent indicated that they would like to try enhancement products, although what types of products were not indicated.
Countries surveyed online included Australia, Austria, Brazil, Canada, China, France, Germany, Greece, Hong Kong, Italy, Japan, India, Malaysia, Mexico, Netherlands, New Zealand, Poland, Russia, Singapore, Spain, South Africa, Switzerland, Thailand, the UK and the United States. In Nigeria, the survey was conducted in face-to-face interviews.
