Home > News > Results of Durex Sexual Well-Being Survey • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Results of Durex Sexual Well-Being Survey

Global survey indicates only 44% satisfied with their sex life; lack of ‘adventure, libido and interest’ overall
Results of Durex Sexual Well-Being Survey
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.77%
Yes, but in a few years
  37.43%
No
  22.81%
Out of 171 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 17, 2008 5:00 AM PDT    Text size: 
Knutsford, U.K. — Condom manufacturer Durex has released the result if its Sexual Wellbeing Global Survey for 2007-2008. Findings indicate that 60 percent of those surveyed found sex to be a “fun, enjoyable and vital” part of their lives, and that only 44 percent were fully satisfied with their sex lives.

The survey was conducted by marketing research firm Harris Interactive in August and September 2006. In total, more than 26,000 respondents in 26 countries were surveyed. A random sampling of participants in the 16-years-plus and 18-years-plus age categories were sent email invitations to respond to the survey questionnaire.

Durex commissioned the study in order to gain insight into consumer trends, with a holistic focus on sexual well being as it affects overall well being. Findings also indicate global trends in sexuality.

Results indicated that 60 percent of respondents thought that sex was a “fun, enjoyable and vital” part of life, but only 44% indicated that they were totally satisfied with their sex lives. Findings indicated that as people age, they become less satisfied with their sex lives, with men more so than women.

In the physical well-being portion of the survey, 48 percent of respondents said that they usually orgasm with intercourse. The study showed that twice as many men have regular orgasms (64 percent), compared to women.

Also, 24 percent of men have difficulties getting an erection, and 29 percent have trouble maintaining an erection.

Sexual activity overall peaked for respondents between the ages of 20-34. Those still having sex past age 65 said they were having it more than once a week.

The study also indicated a trend toward intimacy and romance playing a more important role — 82 percent of respondents said that they felt more sexual satisfaction when they felt respected by their partner during sex.

Other emotional factors indicated by the study found that 39 percent said they would like more romance, 36 percent wanted more quality time, 31 percent wanted more fun and better communication, and 29 percent would like a higher sex drive. Overall, 37 percent said they would like to be less tired and stressed out.

An important indicator for retailers of adult products — 66 percent said they do not use products to enhance their sex lives, but 50 percent indicated that they would like to try enhancement products, although what types of products were not indicated.

Countries surveyed online included Australia, Austria, Brazil, Canada, China, France, Germany, Greece, Hong Kong, Italy, Japan, India, Malaysia, Mexico, Netherlands, New Zealand, Poland, Russia, Singapore, Spain, South Africa, Switzerland, Thailand, the UK and the United States. In Nigeria, the survey was conducted in face-to-face interviews.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Kate Hodgson-Egan

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

Q&A: Holiday Products Founder Moe Levy Reflects on Decades of Career Accomplishments

Born and raised in the Bronx, N.Y., as an only child, Moe Levy learned to become business savvy at an early age from his parents. Even more importantly, Levy says his parents instilled in him their people-oriented... More »

AWSummit’s Alexandru Gheorghe Has Eyes Set on Growth

The AWSummit has quickly made its mark and has become a top draw for chat hosts, studios and cam sites from all over the world. Founded by CEO Alexandru Gheorghe just two years ago, the cam-centric AW... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA

ANME Founders Show

Jan 14 - Jan 15
Los Angeles Marriott Burbank Airport

Everything To Do With Sex Show

Jan 20 - Jan 22
Montréal, Québec
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!