Home > News > Sweden to Sell Sex Toys in State-Owned Drugstores • Bookmark   • Newsletters   • Register Search Options


Sweden to Sell Sex Toys in State-Owned Drugstores

Swedes say they would feel comfortable buying adult novelties at the corner drugstore
Sweden to Sell Sex Toys in State-Owned Drugstores
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 151 votes. Results based on votes submitted by members of XBIZ.net social network.
Mar 11, 2008 1:00 PM PDT    Text size: 
STOCKHOLM — Beginning in June, state-owned drugstore chain Apoteket will sell sex toys in Sweden.

A survey conducted by the Swedish Association for Sexuality Education found that participants said they would feel better about purchasing sex toys at the drugstore, rather than on the Internet or from traditional brick-and-mortar retailers.

"We know from research that in Apoteket today, these kind of products are demanded," Apoteket spokesman Linge Bergman said.

"The sexual life is an important part of life for most people," Bergman added. "We want to have [sex toys] at big stores, where there are a lot of customers so that everyone can feel anonymous when they are buying them."

Apoteket, which is the country’s largest drugstore chain, will begin stocking sex toys in 50 of its 950 stores. Though it is not clear what types of items will be sold, the Swedish Association for Sexuality Education has been tapped to help with the selection.

"We want to de-dramatize the use of sex help tools, and help people to a better sex life, with or without a partner," Apoteket spokeswoman Eva Fernvall said. "We know that a good sex life is important for well-being and health and Apoteket sees this as an important part of a wider selection of health-related products and services."

According to polls taken by Swedish media organization, a majority of respondents felt that selling sex toys at drugstores was a good idea.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


International Distributors Discuss Global Sex Toy Market Trends

The adult entertainment industry can bring considerable rewards to businesses that think globally, and that includes the lucrative sex toys/pleasure products market. European, Australian or Japanese companies... More »

Pleasure Product Manufacturers Talk Global Strategies for Success

From branding to shipping, companies with international reach talk to XBIZ about how to appeal to consumers worldwide. At LELO, trade marketing manager Zabrina Law says there is not a lot of variation... More »

E.U. Sex Toy Brands Bolster U.S. Market With Innovation

Europeans are living the American dream. Five weeks of paid vacation, government-funded medicine and education, and a healthier approach to sexual wellness are commonplace for our cousins across the ocean.... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.



Nov 04 - Nov 06
Edison, New Jersey

2016 Inked Awards

Nov 05 - Nov 05
Edison, New Jersey

XBIZ 2017

Jan 09 - Jan 13
Hollywood, CA

XBIZ Awards 2017

Jan 12 - Jan 12
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!