Jenna Jameson Wears Pleather for PETA

Joanne Cachapero
LOS ANGELES — Retired adult superstar Jenna Jameson will make an appearance at L.A. Fashion Week, to be held March 7-14 in Los Angeles’ Fashion District.

Jameson, who is a PETA (People for the Ethical Treatment of Animals) supporter, will launch the organization’s “Pleather Yourself” campaign to encourage the use of pleather or synthetic materials, to replace leather products.

Reportedly, Jameson will don a black wig and black pleather bikini, in homage to iconic pin-up model Bettie Page.

"Anybody who knows me knows that I've kind of lived half my life in [pleather],” Jameson said.

“I love the idea of having choices outside of leather. The outfit that I'm wearing in the ad is so sexy that I suggest if people want to have a better time in the bedroom — then please explore the pleather side."

Well-known fashion photographer Gavin Bond will shoot the event, which is scheduled for March 10.