In the blog Provencher wrote that out of all of the people and products he comes across while working for Mizrahi, Sudul and her message stood out.
"I get emails everyday from folks asking for Isaac’s style advice or sharing their favorite scene from 'Unzipped' or checking in to see how Isaac’s dog Harry is doing," Provencher said. "But an email I received yesterday really caught my eye."
Just In Case cofounder Rachel Sudul told XBIZ that she sent Mizrahi a few samples of the high-end condom compacts — the Mystic Metal and Rendez-Vous Red — and Provencher said that Sudul's line is "kind of genius."
"I am all for empowering sexy, fashionable ladies," Provencher wrote. "Apparently 'Grey’s Anatomy' star Kate Walsh is a fan, so they must be great."
Walsh recently appeared on the "Late, Late Show with Craig Ferguson," where she raved about what her Just In Case mirrored compact hid inside.
"This clever invention is very lady like and promotes responsibility for safe sex," Walsh said.
Sudul said that the increased mainstream media her company has been receiving has increased Just In Case's web traffic, and interest in the designs has noticeably increased in just a few weeks.
"We have had some heightened activity on the site so this is all very exciting," Sudul said. "Isaac is known for his brilliant designs that inspire and empower all women to feel and look beautiful, we are thrilled to be mentioned on his site. Thank you to Korey Provencher for writing the blog."