“It houses all of the Club Jenna family of sites, which are 11 sites,” ClubJenna.com and Adult.com product manager Reena Patel told XBIZ. “It’s ClubJenna.com, Jenna Jameson.com, which is a new site that we just launched with the program — the Roxy Jezel Club, Brianna Banks, Krystal Steale, Sophia Rossi and the other Club Jenna girls.
“Club Jenna needed a face lift and some more adequate promotion,” Patel added. “So we added new tours, new affiliate tools, launched with some viral video hosted galleries, which is a very new technology for us and very cool for an affiliate to be able to promote. Banners, new site content, new sites — just really giving it a push.”
JennaCash was launched several years ago in partnership with PornstarBucks. When the contract with them ended in October, the decision was made to bring the affiliate program in-house.
Also in October, Playboy launched affiliate program Webmaster.Adult.com, which is partnered with JennaCash.
“Playboy launched Adult.com in October as an individual webmaster program, but what we’ve done with Jenna Cash is we’ve unified it,” Patel said. “So, it’s one program for both. So, webmasters that signed up for Adult.com are already signed up for Jenna Cash and vice versa.
Another new element that has been added to the Club Jenna family is JennaJameson.com, which serves as Jameson’s official personal site.
“It has all the Club Jenna movies, it has a diary, forums,” Patel said. “It has ‘Ask Jenna’ questions — which she does answer herself. It has screen savers, games, teaser content, a whole host of picture content, so basically a full service members area for fans of Jenna. It has all her new movies, plus stuff that has never been seen before on DVD, also BTS content.”
According to Patel, the next step for the company will be to build a video-on-demand theater for JennaJameson.com, and revamp ClubJenna.com into a generic portal for all of the Club Jenna products with a full service members area.
The program, which has spawned a sticky thread on webmaster board GFY, has caused some webmasters to question if they should promote Jameson with recent news reports of her retirement from the adult industry.
“One thing that I mention in the GFY post is what Jenna said before she said she was quitting the industry is that she’s still very committed to Club Jenna and her Club Jenna girls, and that the business is thriving,” Patel said, referring to the speech given by Jameson at last month’s AVN Awards. “And that she’s proud of the industry — she just is not going to participate actively.
“That doesn’t mean that she won’t shoot content for us — it just won’t be the same kind of content. There will be new Club Jenna content and JennaJameson.com content,” Patel said. “She’s still active on the live webchat shows for us, for fans. She still answers and communicates directly with people on her site and is still very actively involved. And, in general, I’m in contact with her about what’s going on with these website and the girls’ websites and how they are managed.”
JennaCash.com offers webmasters $35 PPS, 5 percent webmaster referrals and 60 percent recurring payouts.
Promotional tools include Flash video galleries, RSS feeds and embedded videos.