Just in Case co-founder Rachael Sudul told XBIZ that the color sold well in certain cities but not as well as the other colors. She said the company is scaling back the line to make room for "a very exciting new product."
"We are tooling up the new compact," Sudul said, "and when we have a finished product we will let everyone know."
Just in Case compacts were developed to spread the word of empowerment and personal responsibility of safe sex, and its company website states that Just in Case contributes 5 percent of its gross profits to further AIDS research and prevention, as well as women's health education.
The company's ultimate goal is to market its "socially conscious, fashionable" condom compacts worldwide.