Lifestyle CEO John McDonald said that Adventure has shown over the past year that it deals honestly and fairly with other distributors, and he knew he wanted the company to be in charge of two of Lifestyle's popular products.
“We are very happy to have a company as professional and reliable as Adventure Industries to be our master distributor for North and South America," McDonald said. "Adventure has shown over the course of the last 12 months to continue to support distributors to gain market penetration for Pure Passion and now HARD.”
The Pure Passion orgasm enhancer has been repacked for more shelf appeal, but its ingredients remain unchanged.
HARD made its official market debut at last year's STOREROTICA show, and McDonald said it already is taking the market by storm. The sexual enhancer is meant to deliver longer-lasting erections and increased libido without dangerous side effects found in other similar pills.
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