According to Berger, Hustler staffed a booth near the entrance to the fair that carried a complete line of Hustler products, including DVDs, Hustler branded apparel and various merchandise.
Making appearances at the booth was Hustler/LFP’s Jimmy Flynt, director of the company’s chain of Hustler Hollywood retail stores and the brother of Hustler founder Larry Flynt.
The company also hosted a party at Berlin club Maxxim, featuring Hustler’s fashion line. More than 150 industry members, celebrities and partygoers were in attendance, according to Berger, and he added that the company is already looking forward to planning a party for next year’s show.
Also, at the Venus Berlin show awards, Hustler took home several honors. Best Interactive Title was awarded to Hustler/Teravision’s “InTERActive.” Best Distribution Manager was awarded to Helen Clyne, and the European Adult Lifestyle Award was presented to Larry Flynt.
“The show was a great success, reestablishing the brand Hustler on the European market — a bit similar to a phoenix rising out of the ashes,” Berger said. “Hustler Europe does not want to rest on its laurels. Believe me, there will be even more events to write about by the end of the year, proving Hustler really to be ‘The Worlds Largest Adult Entertainment Company.’”